Union Coop adopts latest trends in digital retail sector

The initiatives offer the highest level of consumer satisfaction and happiness

by Staff Reporter
Union Coop smart store fulfils over 1,100 orders per day

Retail firm Union Coop through its Information Technology department implemented 15 major smart and commercial projects to support its digitization efforts and to stay ahead of the latest trends in the field of the digital retail sector.

The recent upgrades are in line with the global growth of digital technologies deployed for smart shopping and electronic systems, all of which assisted the cooperative in increasing efficiency, and competitiveness while offering the highest level of consumer satisfaction and happiness.

Union Coop leads digital retail sector

Revealing further details, Mr. Aiman Othman, IT Dept. Director, Union Coop said that the IT department has successfully implemented 15 basic systems including the implementation of the second phase ‘upgrading’ of automated data collection – compatible with the Android operating system, upgrading the mobile scanning systems in all cooperative branches to issue purchase orders, receive goods and distribute and ship them for future sales.

The upgrades also covered aspects of periodic inventory management and movement, and fixed assets registration, in addition to updating more than 80 logistical and commercial operations, indicating the implementation of a project to transform the cooperative into a paperless institution through automated transactions.

Union Coop App

In addition to all the above, the first integrated online store experience Union Coop VR Shopping App (The Perfect Store) was launched in ‘Metaverse’ and further developed the e-commerce smart app by adding new features and improving the existing functionalities.

WhatsApp for Business

Moreover, he mentioned that Union Coop has offered a messaging platform through the ‘WhatsApp for Business’ app, specifically designed to send the latest promotions to cooperative consumers.

Tamayaz loyalty programme

The app offers several features that help consumers receive automated messages and swift responses to ‘frequently asked questions’ such as branch locations, working hours, current promotions and discounts, the “Tamayaz” loyalty programme, and many other services, including the provision of a feature that allows sending messages to customers using end-to-end encryption technology, ensuring that messages remain private and secure.

Free Wi-Fi in Union Coop

He added that among the implemented projects is also the provision of ‘Free Wi-Fi’ to shoppers in the cooperative branches and that the service has been covered so far in 17 of its branches, and work is underway to cover all branches, and the implementation of a project to monitor the temperature of refrigerators through the Internet of Things (IoT) technology, and the implementation of an advertising screen management system.

In commercial centers and branches in 13 locations, work is underway to complete the rest of the locations during the current year.

He explained that the IT Department is currently working on projects related to information security to protect its electronic and smart systems and make them more secure through continuous auditing of systems databases, implementation of business continuity and disaster recovery plan, and continuous upgrade of communication devices and software for information security, indicating that the cooperative has upgraded many of the devices and equipment of the main data center to save and protect data, by installing more than 700 computers, while leaving unlimited space and capacity for expansion.


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