AYS Developers marked a significant milestone with the inauguration of its 8,000 sq ft headquarters at Business Central Towers in Dubai.
The event, attended by figures such as former boxing champion Amir Khan and Dr. Mahra Lutfi, the first Emirati Miss Planet International, underscores the company’s growing presence in the UAE property sector.
At the same time, AYS unveiled plans for a Dhs 1 billion investment in a series of luxury residential projects on Dubai Islands, a strategic location offering both seclusion and proximity to the city center.
Dubai Islands: An emerging investment zone
The Heritage Collection will introduce high-end homes featuring European design brands such as Bertolotto, Dornbracht, Legrand, and Miele. With units incorporating smart-home systems, frameless doors, and balcony jacuzzis in select residences, the projects are tailored to appeal to the ultra-luxury segment.
Residents can expect a suite of amenities including:
Rooftop infinity pools
Fitness centers with TechnoGym equipment
Children’s play areas and entertainment spaces
Business lounges and EV charging stations
24-hour concierge services
These developments align with Dubai’s Vision 2040, the city’s long-term urban strategy aimed at enhancing livability and economic diversity.
Market context and outlook
AYS’s announcement arrives amid a strong upward trend in Dubai’s property sector. Property values have grown 15.7% year-on-year, with premium segments outperforming at 22%, and international investors now making up 45% of all transactions.
According to Q1 2025 figures, Dubai recorded Dhs 97 billion in property transactions, a 27% increase from the previous year. Analysts anticipate continued appreciation of 18–20% in the premium market over the next two years, though this remains subject to broader economic shifts.
Investor considerations
With rental yields on Dubai Islands properties ranging between 8–10%, the area is drawing increased attention from investors.
However, industry experts caution that while long-term appreciation is likely, buyers should conduct due diligence, especially in the early phases of a location’s development.
Developers like AYS are banking on limited inventory and high demand to support long-term value, but final returns will depend on market timing, delivery standards, and regulatory developments.
tanvir@dubainewsweek.com
