Mercedes-Benz Places: Binghatti launches ultra-luxury tower in Downtown Dubai

by Tanvir Awan
Mercedes-Benz Places | Binghatti

Dubai, known for its opulent skyline and luxurious residences, continues to be a global hub for high-end living. The city’s commitment to architectural innovation and cutting-edge design has now given rise to a groundbreaking collaboration between Mercedes-Benz and the UAE’s real-estate developer Binghatti Properties.

Mercedes-Benz Places | Binghatti

Mercedes-Benz unveiled an ambitious project named Mercedes-Benz Places | Binghatti at the Meydan Hotel in Dubai on Wednesday. Prices in the luxury building start from Dhs10 million. The project is expected to be completed in the fourth quarter of 2026.

Set to break ground this year, this venture signifies the convergence of automotive and architecture in a unique manner. The focal point of this collaboration is a 65-storey residential tower that aims to redefine luxury living in Dubai.

The tower is not just another high-rise structure, it is envisioned as a holistic and connected living space, reflecting the essence of luxury that Dubai is renowned for. The partnership between Mercedes-Benz and Binghatti Properties marks a significant step towards creating a seamlessly integrated living experience, where the worlds of automotive excellence and architectural sophistication converge.

As Dubai continues to evolve as a global symbol of luxury and modernity, $1 billion Mercedes-Benz Places | Binghatti project represents a noteworthy addition to the city’s landscape. This collaborative effort is set to contribute to Dubai’s reputation as a pioneer in pushing the boundaries of what is possible in both automotive and architectural realms.

Rising to 341 metres (1,118 feet), the hyper-tower is located in the heart of the city with uninterrupted views of the world-famous Burj Khalifa, in the prime location of Downtown Dubai.

Five luxury penthouses

Mercedes-Benz Places | Binghatti comprises 150 residences, featuring two- to four-bedroom units and five penthouses. Each residence is meticulously designed to enhance the distinct Mercedes-Benz brand experience. The tower incorporates three key elements: a core with horizontally structured balconies, an adjoining lamella structure with dynamic lines framing the entire tower, and a visually striking closed southern façade with functional cladding for shading and energy efficiency through integrated photovoltaics.

The integration of floor-to-ceiling glazing seamlessly blends the interior and exterior, creating a space that harmonizes architecture with nature. The building is constructed with the highest-quality components, fostering a minimalistic yet welcoming atmosphere that exudes both modernity and timelessness.


Mercedes-Benz’s design philosophy emphasizes balanced proportions achieved through clear graphics, avoiding the addition of disparate design features. Strategic placement of elements provides both optical surprises and functional benefits. In essence, Mercedes-Benz Places | Binghatti is crafted to offer residents a unique and sophisticated living experience, where aesthetics and functionality coalesce seamlessly.

Muhammad BinGhatti, CEO, Binghatti Properties, said: “We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places in Dubai. Our aim is to create an unmatched experience of living for residents and guests from all over the world. Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.”

Mercedes-Benz Places | Binghatti

“The creation of this unique living space in Dubai is a celebration of the evolution and heritage of both brands. Working together, we will create something remarkable – a sophisticated living space that mixes iconic design, emotion, and innovation into a phenomenal architectural form,” Muhammad BinGhatti added.

Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales, said: “By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects. Our collaboration with Binghatti Properties unites expertise and trust, pioneering a real-estate experience that embodies our shared passion for innovation.”

What to expect?

The residences will have it all – restaurants, sports and wellness areas, lounges, shops, exhibition spaces, and parking.

Mercedes-Benz Places, along with local partners, will bring advanced mobility solutions to residents. Expect electric vehicle charging, smart apps for easy commuting, ride-hailing, bike and scooter sharing, chauffeur services, and automated valet parking.


“Iconic design is what we are striving for. We want to create something that stands out and makes a strong statement. This is what we have done for Mercedes-Benz Places in Dubai. We have taken our unique design philosophy of Sensual Purity beyond automotive and shaped an iconic landmark. It looks very different, unique, and futuristic and it will be associated with the design, technology, and luxury appeal that are trademarks of every Mercedes-Benz,” said Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG.

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