EROS launches its first in-house electronic brand Krome in UAE

by Tanvir Awan
EROS home appliances brand Krome

EROS Group has introduced Krome, its first in-house home appliances brand, bringing a touch of economical luxury to the UAE market.

Krome’s debut lineup includes refrigerators, cookers, water dispensers, gas stoves, and air conditioners, each meticulously crafted to meet the unique demands of contemporary living.

EROS home appliances brand Krome

“Drawing from EROS Group’s extensive 56-year journey in the electronics and home appliances sector, Krome reflects our deep understanding of the preferences and needs of UAE residents. It is a purposeful creation tailored to meet the distinctive requirements and aspirations of our community,” said Mohammed Badri, Director of EROS Group.

“Our online platforms provide a convenient and user-friendly experience for customers to explore and purchase Krome appliances. We are very careful in putting together a very well curated collection of home appliances that are suited perfectly to match the needs of UAE customers,” added Badri.

EROS Ramadan sale offers on home appliances

As Ramadan approaches, Krome emerges as an ideal kitchen solution for individuals hosting iftar parties. The efficiency and contemporary design of Krome appliances align seamlessly with the spirit of Ramadan, providing households with a touch of luxury during this special season.

Rajat Asthana, Chief Operating Officer at EROS Group said: “At EROS, we boast 57 years of experience in selling home appliances in the market. We’ve leveraged all our knowledge, understanding and expertise to introduce this brand to the market. Our selection process involved carefully handpicking products from various factories to ensure high quality and, most importantly, affordability. Krome offers unparalleled value for money and is backed by the exceptional service EROS is renowned for.”

“Ramadan stands out as one of the peak seasons for home appliances sales, particularly items related to cooking such as cookers, air fryers, microwaves, food processors, and refrigerators. EROS has strategically planned significant promotions, especially in home appliances, for the holy month,” Asthana added.

UAE retail market on solid track

While talking about the UAE’s retail market, Asthana said: “The UAE retail market appears robust this year, with significant economic activity. Additionally, Dubai’s population is on the rise, leading to an increase in demand. One of the first priorities upon shifting to this country is purchasing home appliances, which is positively impacting our revenues. Moreover, tourists contribute significantly to our sales by purchasing gadgets and other small items.”

Krome products are available across EROS stores in the UAE, on, and on, and at selected retailers and dealers across the UAE.

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