The Arabian Travel Market (ATM), the premier event for travel and tourism professionals in the Middle East, has unveiled its theme for the 31st edition: “Empowering Innovation: Transforming Travel Through Entrepreneurship.” ATM 2024 is scheduled to take place at the Dubai World Trade Centre (DWTC) from May 6 to May 9, 2024.
ATM 2024 Dates, Theme announced
Despite contributing over 10 percent to global GDP in 2019, the travel and tourism industry has received only 1 percent of total startup funding in the last 15 years, according to McKinsey. ATM 2024 which will take places from May 6 to May 9, will gather exhibitors from aviation, accommodation, hospitality, technology, and more to explore how innovation and entrepreneurship can attract more funding and enhance the industry’s global economic impact.
The ATM 2024 will bring together policymakers, industry leaders, and travel professionals from across the Middle East and beyond. It will highlight innovations that improve customer experiences, increase efficiency, and contribute to a net-zero future for the travel and tourism sector.
Transforming Travel Through Entrepreneurship
Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “The Middle East’s travel and tourism sector has demonstrated impressive resilience and growth in recent years, but we must continue to innovate and adapt in order to achieve the industry’s long-term goals. Thanks to ATM 2024’s theme, ‘Transforming Travel Through Entrepreneurship’, we have a golden opportunity to showcase expert insights, cutting-edge technologies and commercial opportunities with the potential to completely reshape the sector.”
Building on the ‘Working Towards Net Zero’ theme of ATM 2023, ATM 2024 will prioritize environmentally responsible travel, aligning with the UAE’s Year of Sustainability and the 2023 United Nations Climate Change Conference (COP28) in Dubai. The event will explore how innovation can help achieve the UN Sustainable Development Goals (SDGs) and create a greener travel and tourism sector.
Arabian Travel Market 2024
ATM 2024 aims to empower the global travel and tourism community to leverage entrepreneurship for innovation, revenue growth, and long-term sustainability. With a focus on technological innovation and the UAE’s commitment to attracting foreign investment and nurturing startups, the event will provide insights for growth across key industry verticals.
“As a global leader in innovation, the UAE offers the perfect environment in which to explore these trends and identify new avenues for growth,” Curtis added. “Following the record-breaking levels of attendance witnessed during ATM 2023, my colleagues and I cannot wait to welcome the global travel community to Dubai once again next year.”
ATM 2024, held in collaboration with Dubai World Trade Centre, enjoys strategic partnerships with Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner, and Al Rais Travel as the Official DMC Partner.