ADCOOP has introduced a new loyalty programme aimed at offering added value and personalised benefits to shoppers across the Emirates, as part of wider efforts to strengthen customer engagement.
The initiative, called ADCOOP PLUS, comes during the Year of Family and reflects a broader push by retailers in the UAE to align services with household-focused spending and long-term customer retention.
Customer benefits
The programme allows customers to earn rewards on purchases made in-store and through e-commerce, with the option to redeem them instantly without expiry limits. It also includes access to exclusive discounts, personalised offers based on shopping habits, and early access to promotions and seasonal campaigns.
The move highlights a growing trend in the UAE retail sector, where loyalty programmes are increasingly designed to offer flexible rewards and tailored experiences rather than standard point systems.
Easy access
Customers can enrol in ADCOOP PLUS through the retailer’s mobile app. Registration is designed to be quick, allowing users to start earning and redeeming rewards immediately across all ADCOOP outlets and online platforms.
This approach reflects the increasing role of digital platforms in retail, as companies look to simplify access and improve convenience for everyday shoppers.
Bertrand Loumaye, Retail CEO of ADCOOP, said: “The launch of ADCOOP PLUS during the Year of Family reflects our deep commitment to the communities we serve. Loyalty, especially from the families who trust us every day, deserves to be recognized in a meaningful way. This program is designed to give back, strengthen our connection with our customers, and make everyday shopping more rewarding, personalized, and impactful.”
The launch of ADCOOP PLUS signals a continued focus on customer-centric strategies within the UAE retail market. As competition grows, retailers are placing greater emphasis on value-driven services and innovation to maintain customer loyalty and meet changing consumer expectations.
