Tanishq has launched a 12-month jewellery purchase plan in the UAE, allowing customers to accumulate gold grams through monthly payments starting at Dhs 100 and qualify for discounts on jewellery.
How the Tanishq gold plan works
The Rivaah Golden Advantage Plan was launched across Tanishq boutiques in the UAE on October 12, coinciding with Vijayadashami, a festival traditionally associated with new beginnings.
Customers can enrol at any Tanishq boutique in the UAE and choose a fixed monthly contribution starting at Dhs 100, in multiples of Dhs 50.
Each payment is converted into gold grams based on the prevailing in-store 22-karat gold rate on the payment date. Customers make payments over 12 consecutive months, with each payment due on the same date as enrolment and a 30-day window to complete it.
After the 12th payment, customers have 90 days to redeem their accumulated gold value against eligible Tanishq jewellery at their enrolled boutique, subject to the plan’s terms and conditions.
Discounts depend on monthly payments
The benefits increase according to the number of monthly payments completed.
- Seven to nine payments: 10% off gold jewellery making charges, 10% off diamond stone value, and 5% off the unit consumer price of platinum and studded jewellery.
- Ten or 11 payments: 15% off making charges and 20% off diamond stone value.
- All 12 payments: 25% off making charges, 30% off diamond stone value, and 10% off the unit consumer price of studded and platinum jewellery.
The highest discount tier is available to customers who complete all 12 monthly payments.
What customers should know
The plan allows customers to build up gold value over time before choosing eligible jewellery. However, the amount of gold accumulated from each payment depends on the 22-karat gold rate on that particular payment date, meaning the number of grams received for the same contribution may vary.
Gold prices may change, and the plan is subject to terms and conditions.
Tanishq, part of Titan Company Limited under the Tata Group, operates boutiques in Dubai, Abu Dhabi and Sharjah.
