Apparel Group has launched its AIVI shopping app in the UAE, offering AI-powered outfit recommendations, virtual try-on and delivery in as little as 60 minutes.
AIVI app brings AI-powered shopping to the UAE
The new fashion and lifestyle app aims to help shoppers discover clothing, footwear and accessories through personalised recommendations rather than browsing large product catalogues.
Available on iOS and Android across the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, AIVI offers access to more than 200,000 styles and builds on Apparel Group’s existing customer base of over 15 million across the region.
Its main feature, Ask AIVI, allows users to request styling suggestions through text or voice. Shoppers can seek outfit ideas for specific occasions, find items to match clothing they already own, or discover suitable shoes, bags and accessories.
Recommendations are tailored using customers’ preferences, previous searches and purchase history.
Virtual try-on and faster delivery
AIVI also offers a Virtual Try-On feature that lets customers upload or take a photograph to preview how selected clothing may look on them before buying.
The app’s express fulfilment service offers delivery in as little as 60 minutes in the UAE and 90 minutes across the Gulf for selected products. The company has not specified which items qualify for express delivery.
These features combine product discovery, visual previews and delivery within a single shopping platform.
Club AIVI links online and in-store rewards
The app also integrates Club AIVI, previously known as Club Apparel, allowing existing members to continue using their registered ID to earn and redeem rewards across participating Apparel Group brands.
The programme covers eligible purchases online and at physical retail stores, as well as participating food and beverage outlets.
Apparel Group operates more than 2,600 stores and works with over 85 international brands across 14 countries, according to the company.
Apparel Group expands its digital retail strategy
Neeraj Teckchandani, CEO of Apparel Group, said: “AIVI is a defining milestone in Apparel Group’s evolution. Over 30 years, we have built scale, brands, stores and a deep understanding of the regional consumer. AIVI brings those strengths together with AI, data and technology to create the next generation of our retail ecosystem. It reflects where we are going as a Group: more connected, more intelligent and increasingly built around the individual customer.”
Vivek Rajkumar, CEO of AIVI, said: “The opportunity is to make shopping feel less like navigating a catalogue and more like having an intelligent companion that understands what you need. AIVI brings conversational discovery, personalisation, Virtual Try-On and faster fulfilment into one experience, while keeping the inspiration and enjoyment that make fashion personal.”
The regional launch also includes “Own Your Vibe”, an original song featuring Saudi singer Zena Emad and Indian rapper Karma (Vivek Arora). The track combines Arabic, Hindi and English and is distributed by Warner Music MENA.
AIVI is available on iOS and Android in six GCC markets, with its UAE offering combining AI-assisted shopping, loyalty rewards and express delivery.
