Apparel Group has launched AIVI, an AI-powered fashion and lifestyle app in Dubai, offering personalised product discovery, virtual try-on features and delivery in as little as 60 minutes.
What Dubai shoppers can expect from AIVI
The platform brings fashion, beauty and lifestyle products together in one digital destination, with features designed to connect browsing, social discovery and shopping.
AIVI includes conversational commerce, which allows customers to interact with shopping technology, and Virtual Try-On, which lets users explore how selected products may look before buying. The app also uses AI for personalised product discovery.
According to Apparel Group founder Mrs. Sima Ganwani Ved, the platform offers access to more than 200,000 styles, with delivery available in as little as 60 minutes. The announcement did not specify which products or locations qualify for the fastest delivery.
Loyalty rewards and personalised shopping
AIVI also integrates Club AIVI, Apparel Group’s loyalty programme, which offers rewards, exclusive benefits and personalised privileges.
The company said the platform is designed to create a more connected shopping experience by bringing product discovery, brand engagement and purchasing together. Its social shopping features are intended to help customers move from discovering trends to exploring and buying products.
Apparel Group expands its digital retail strategy
The launch comes as Apparel Group marks 30 years of retail operations in the Gulf Cooperation Council (GCC).
The company operates more than 2,600 stores and represents over 85 brands, with a digital community of more than 15 million customers, according to figures shared by Mrs. Sima Ganwani Ved.
“Thirty years ago, we set out to transform retail in this region. Today, we are building the intelligence that will define its future. With a retail ecosystem comprising over 2,600 stores, 85+ brands and a digital community of more than 15 million customers, Apparel Group has built an extraordinary foundation. AIVI takes that foundation into a new era, combining artificial intelligence, conversational commerce, Virtual Try-On and personalised discovery to create a shopping experience that understands, anticipates and evolves with every customer. With access to over 200,000 styles and delivery in as little as 60 minutes, we are bringing together the scale of our retail ecosystem and the precision of intelligent technology. This is the next evolution of our vision, where three decades of retail leadership become the foundation for a new generation of commerce.”
Apparel Group has more than 28,000 employees and operates across 14 countries. The company said AIVI forms part of its wider push to integrate technology into its retail operations and customer services.
The launch event in Dubai brought together more than 2,000 guests, including business leaders, celebrities, influencers, media representatives and diplomatic representatives from several countries.
