Indian jewellery brand Tanishq has launched its latest Diwali campaign, aiming to bring the warmth and tradition of an Indian celebration to customers across the UAE and wider GCC region.
The new campaign, titled India Wali Diwali, focuses on shared traditions, family connections, and cultural identity for Indian communities living abroad. It also features a short festive film capturing familiar Diwali moments such as lighting diyas, exchanging gifts, and family gatherings.
To mark the occasion, Tanishq has introduced several limited-time offers across its gold and diamond jewellery range. These include special festive discounts, zero deductions on old gold exchange, and advance booking options to help customers avoid potential price increases.
The offers are available both in-store and online, aiming to make festive jewellery shopping more accessible during the season.
Aditya Kejriwal, Head of Marketing, International Business at Titan Company Limited, said, “Diwali is not just a festival; it’s an emotion that connects us to our roots and to each other. With ‘India Wali Diwali’, we aimed to celebrate that feeling of homecoming – the idea that the spirit of Diwali travels with us, no matter the distance.”
The campaign reflects Tanishq’s focus on storytelling through jewellery, with pieces designed to represent both personal milestones and traditional values.
Tanishq’s festive collection is now available at its stores in Dubai, Abu Dhabi, Sharjah, Doha, and Muscat. Customers can also browse and shop online.
The campaign builds on the brand’s strategy to deepen its presence in the Middle East and engage more closely with the region’s Indian diaspora during key cultural moments.
Press Release
