The UAE is setting new records in its tourism sector, with the first seven months of 2023 proving to be nothing short of exceptional.
A recent announcement by Abdullah Bin Touq Al Marri, Minister of Economy and Head of the Emirates Tourism Council, reveals staggering growth figures that showcase the UAE’s unwavering commitment to becoming a global tourism powerhouse.
UAE’s Hotels Revenues hit Dhs26 billion
The UAE’s hotel establishments have raked in a staggering Dhs26 billion in revenue during the first seven months of 2023. This remarkable figure represents a remarkable growth rate of 24% when compared to the same period in the previous year.
The surge in revenue is a testament to the nation’s attractiveness as a tourist destination and its ability to adapt and thrive in challenging times.
ALSO READ:
During this period, the UAE welcomed a remarkable 16 million guests, marking a robust growth of over 15% compared to the previous year. This influx of visitors demonstrates the country’s ability to continually captivate tourists and offer a diverse range of experiences.
Hotel Occupancy Rates in UAE
One of the most notable statistics is the rise in hotel occupancy rates. From January to July, the UAE’s hotel occupancy rate reached an impressive 75%, reflecting a significant 5% increase compared to the same period in 2022.
These numbers not only indicate the nation’s appeal as a tourist hotspot but also the resilience of its hospitality industry.
These impressive figures are not just a testament to past successes, they are also part of a grand vision.
Under the “We the UAE 2031” vision, the UAE aims to elevate its tourism sector’s contribution to the GDP to a remarkable Dhs450 billion by the next decade.
National Tourism Strategy 2031
The Emirates Tourism Council, in its recent meeting, discussed an array of topics, including the implementation of the National Tourism Strategy 2031.
The council emphasized the importance of enhancing cooperation between the government and private sectors to achieve its objectives.
One notable initiative that garnered attention was the World’s Coolest Winter campaign, which not only promoted tourism but also significantly increased domestic tourism.
This campaign played a pivotal role in raising the revenues of hotel establishments to Dhs1.8 billion, marking a 20% increase compared to its previous edition. It also saw the number of domestic tourists rise to 1.4 million, an 8% increase over the previous edition.
The UAE’s tourism sector is undoubtedly on an upward trajectory. The nation’s commitment to attracting investments worth Dhs100 billion and hosting 40 million hotel guests by 2031 is steadily becoming a reality.
The statistics speak for themselves, highlighting not just the UAE’s competitiveness in international tourism but also its enduring allure as a global destination for travel, residency, and business.
With its strategic initiatives and unwavering dedication, the UAE is poised to continue its ascent as a tourism powerhouse on the global stage.
tanvir@dubainewsweek.com
