Home Centre has unveiled its 2026 Ramadan collection, focusing on family life and everyday moments that shape the holy month.
The campaign, titled “Your Ramadan Answered: The Extraordinary Legends of Ramadan,” highlights the personalities and routines that make each household unique during Ramadan.
Focus on family moments
The new collection celebrates shared experiences at home, from iftar preparations to quiet evenings of reflection. It continues a narrative introduced last year, emphasizing authentic family interactions and the people who make Ramadan memorable.
ALSO READ:
Arja Taaveniku, CEO of Home Centre, said: “Ramadan has a special place in our hearts. It is part of our identity. It reflects the values we believe in and the idea that home is where memories are made and shared.
“With our three collections, our range isn’t just about beautiful furniture or décor, it’s about creating the perfect canvas for those cherished memories during the holy month. They have been thoughtfully crafted that captures both the soul of the season and the beauty of our region. Each collection tells its own story, enabling customers to showcase their own unique style at home this Ramadan.”
Collections and designs
The launch features three distinct collections:
Dahab: Inspired by the Gulf’s wadis, combining molten gold tones with walnut finishes to add warmth and depth to festive interiors.
Fanous: A modern take on traditional lanterns, designed to create a soft, ambient glow in family spaces.
Raqiya: Featuring lotus-inspired forms and subtle hues, the collection brings calm and understated elegance, suited for reflective moments.
The assortment includes furniture, décor, tabletop items, and home accessories designed to support hosting, family gatherings, and everyday life during Ramadan.
Campaign and activations
The campaign will roll out through three short films—The Iftar Meltdown, The Movie Night Crisis, and The Chaos Before the Crescent—each portraying relatable household moments and celebrating the family member who steps up in that situation.
Siddarth Sivaprakash, Senior Vice President and Head of Marketing at Home Centre, said: “Families are juggling fasting, hosting, work, and daily life, and our role is to make their homes feel prepared for this time. With The Extraordinary Legends of Ramadan, the campaign celebrates the very real characters found in every household.
“The unsung heroes who make everything come together. They’re not perfect, but they’re relatable, and they’re exactly what makes Ramadan memorable. Through this lens, we’ve reframed everyday Ramadan challenges into moments of recognition and shared play. It’s interactive, engaging, and at its core, a shared experience, just like Ramadan itself.”
Experiential event
Home Centre will host an on-ground activation at Wadi Hub, Hatta, on Friday, January 23, from 3:00 PM to 6:00 PM. Visitors will have the opportunity to explore the collections in a curated retail environment, experiencing the campaign’s theme firsthand.
The launch reinforces Home Centre’s approach to creating functional and aesthetically pleasing home products that reflect how families celebrate and gather during Ramadan.
tanvir@dubainewsweek.com
