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Holiday Factory Premium launched at ATM 2023 in Dubai

The new service aims to provide a more personalized and luxurious holiday experience to its customers

by Tanvir Awan
Holiday Factory Premium launched at ATM 2023 in Dubai

The UAE-based leading travel agency, Holiday Factory, has launched its new premium service, Holiday Factory Premium, at the Arabian Travel Market (ATM) 2023 in Dubai.

The new service aims to provide a more personalized and luxurious holiday experience to its customers, with a focus on high-end accommodations and exclusive perks.

After successfully serving the UAE middle-class segment with unbeatably priced holiday packages, Holiday Factory is now set to reshape the “Premium” outbound travel industry with its exciting selection of popular and unexplored destinations such as Switzerland, Italy, Maldives, Northern lights of Scandinavia with an Ice igloo experience.

Holiday Factory Premium

“The UAE market has a unique demographic landscape with an exponentially growing expat population. The region has experienced rapid economic growth which has resulted in increase in disposable income of its residents. Which in turn has created a surge in demand for premium holidays,” said Namrata Bhatia, Director Marketing at Holiday Factory.

“Research of the UAE market suggests, 1/3rd of the population is seeking for premium holidays and is underserved with all-inclusive packages at the right price,” said Sandra Dammrich, GM at Holiday Factory Premium.

Holiday Factory Premium offers holiday packages that include direct flights from all UAE airlines, such as Emirates, Etihad, and flydubai, as well as other reputable international airlines. The packages also include premium hotels, transfers, insurance, and daily tours that are guided by experts to provide customers with an authentic and immersive travel experience.

“73% of Premium holiday seekers, residing in the emirates, are looking for all-inclusive holiday packages and 95% of those end up booking by themselves. It’s a long, tedious process of endlessly researching and creating a self-itinerary which ends up being cost-ineffective,” said Ekaterina Malikova, Product manager at Holiday Factory Premium.

“As travel experts, we curate an entire holiday experience of unparalleled luxury at cost-effective prices,” Malikova added.

Simple booking experience

In recent years, the importance of online shopping has grown massively, and Holiday Factory Premium recognises that customers crave a seamless, simple booking experience.

“Our one-stop-shop online booking platform allows clients to book their dream holiday within minutes!”

With their successful track record of revolutionizing the market with affordable holiday packages in 2011, the Holiday Factory is determined to provide premium experience to its customers.

tanvir@dubainewsweek.com

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