A new Guinness World Record was set in Dubai as over 2,500 attendees participated in the world’s largest real estate training session, held at the Grand Hyatt Conference & Exhibition Centre.
Organised by AYS Developers in partnership with Dr. Nour ElSerougy, Innovation Experts Real Estate Institute, and Al Safi Bank, the session took place from 11:45 am to 12:45 pm and focused on off-plan sales strategies in high-growth areas such as Dubai Islands.
Training draws thousands
Each participant was individually registered via QR code and monitored by official Guinness World Records adjudicators. The session was led by Dr. Nour ElSerougy and hosted by broadcaster Kris Fade. The event attracted real estate professionals, senior government officials, and regional stakeholders.
A panel discussion followed the training, featuring leading industry figures including Sonia Waters (AYS Developers), Ismael Al Hammadi (Al Ruwad Real Estate), Nazish Khan (FIDU Properties), Loai Al Fakir (Provident), Denis Donovan (Reelly AI), Spencer Lodge (business strategist), and Dr. ElSerougy.
Focus on Dubai Islands
AYS Developers used the platform to highlight its upcoming projects on Dubai Islands. These developments form part of the city’s 2040 Urban Master Plan, which promotes sustainable urban growth and tourism. The company is preparing to launch its Heritage Collection, an ultra-luxury project series valued at over Dhs 1 billion.
Yulia Loshchukhina, CEO of AYS Developers, said: “We don’t just build homes; we build legacies. Breaking a world record is symbolic of how we think: bold, forward-looking, and grounded in real impact. It’s a surreal feeling to have achieved something so monumental, we’re proud to champion education, innovation, and investment in Dubai through this landmark event.”
Sonia Waters, Head of Sales at AYS Developers, said: “This achievement is a testament to what happens when vision meets action. Seeing thousands of industry professionals united by a shared commitment to excellence was truly powerful. At AYS, we’re not just selling properties: we’re shaping the future of real estate in Dubai, one bold step at a time.”
Dr. Nour ElSerougy commented: “Hosting this session was about more than setting a record; it was about creating a legacy of education. We brought together a community of professionals passionate about growth, and I believe this moment will mark a turning point for the industry in the region.”
Mohammed Mousa, CEO of Innovation Experts Real Estate Institute, added: “What began as a bold vision has now become a historic milestone. Breaking the record was never just about numbers — it was about igniting a global movement in real estate education. From the heart of Dubai, we’ve shown what’s possible when passion, purpose, and people come together. This achievement is a testament to what our industry can accomplish when we dare to aim higher.”
The event was held in collaboration with Al Safi Bank, the first Islamic bank established in the Astana International Financial Centre. The bank offers Sharia-compliant cross-border financial services and specialises in ethical banking and foreign exchange operations.
tanvir@dubainewsweek.com
