In a groundbreaking initiative designed to celebrate Emirati Women’s Day and honour Dubai as the world’s safest city for women, Al Bandar Rotana Hotel Dubai has announced its latest campaign, “Dubai: A Pink Paradise for Every Woman.”
Inspired by the worldwide trend of “Barbie Pink,” the campaign brings art and social awareness together.
Al Bandar Rotana has collaborated with renowned artists Ms. Elsa Antoun to produce a unique, pink-themed skyline painting of Dubai, emphasizing the city as a sanctuary of security and empowerment for women globally.
Three Messages, One Artwork. This one-of-a-kind artwork serves three purposes: recognizing Emirati Women’s Day, honouring Dubai’s status as a safe haven for women, and embracing the international fascination with the colour pink. This campaign aims to resonate with women from all walks of life, locally and globally, and to celebrate the freedoms and security Dubai offers them.
Ayman Ashor, General Manager at Al Bandar Rotana, said, “In a city that thrives on innovation and diversity, we are thrilled to mark Emirati Women’s Day with a campaign that speaks to both the local community and the world. ‘Dubai: A Pink Paradise for Every Woman’ is our tribute to the resilience, strength, and grace of women in Dubai and across the globe. We invite you to come and see the artwork which will be showcased in the 18th floor at the club lounge and Gusto Italian Restaurant lobby.”
The hotel is inviting collaborations and partnerships to further amplify this impactful message.