In an exciting development for cricket enthusiasts in the Middle East, evision, the media and entertainment division of e&, and the largest content aggregator in the Middle East, North Africa, and Pakistan region, has teamed up with Cricbuzz, a leading global cricket platform, to introduce CricbuzzTV.
This collaboration aims to elevate the cricket viewing experience by offering 24/7 channels showcasing top global cricket competitions and events. Fans can catch all the action live on elife, SwitchTV, and Starzplay.
Live cricket at CricbuzzTV in UAE, Middle East
CricbuzzTV will stand as a premier destination for live cricket alongside evision’s own CricLife channels, providing extensive coverage of major cricket events. Alongside broadcasting exclusive matches and tournaments, the channels will feature original programming from Cricbuzz, enhancing the overall fan experience. This partnership signifies a significant step forward in bringing more live cricket excitement to fans throughout the year.
Exceptional sports entertainment
Highlighting the significance of this partnership, Olivier Bramly, CEO of evision, said: “Our collaboration with Cricbuzz marks a significant milestone in our mission to deliver exceptional sports entertainment to our audiences. evision has long been the home of cricket in the Middle East with our very own CricLife channels and now with Cricbuzz TV also available, eLife, SwitchTV and Starzplay will continue to be the preferred platforms for cricket in MENA region. After evision secures ICC Tournaments exclusively until 2027, we now look forward to working with Cricbuzz to transform how cricket is watched, making it more accessible and engaging for fans across the region.”
evision is the official broadcaster of the International Cricket Council (ICC) tournaments and will host these events on its CricLife “MAX” channels through 2027.
Cricbuzz is synonymous with cricket
Satyan Gajwani, Vice Chairman of Times Internet said: “We are thrilled to partner with evision to launch CricbuzzTV in the Middle East. Globally, Cricbuzz is synonymous with cricket, and we’re excited to bring a new dimension to the thrill of live cricket to the Middle East. We’re grateful to have evision as a partner, with deep roots, history, and capabilities in the region. Our goal isn’t just to deliver live cricket, but to build a trusted and compelling cricket experience to develop and enliven cricket enthusiasts in the Middle East.”
The strategic collaboration between evision and Cricbuzz underscores both entities’ dedication to enhancing the sports broadcasting landscape in the Middle East. CricbuzzTV is set to kick off its coverage with the Pakistan Super League, starting next week, which will be broadcast on CricbuzzTV.
tanvir@dubainewsweek.com
