The UAE is witnessing a sharp rise in artificial intelligence (AI) use across its workforce, according to new research from LinkedIn.
The study shows that 80% of professionals in the country now use AI tools regularly, up from 56% in 2024. This is the second highest adoption rate globally, following India.
The findings reflect both strong enthusiasm for AI’s potential and growing pressure on professionals to keep up with its rapid evolution.
Upskilling demands grow
While most professionals are embracing AI, many find the learning curve steep. About 73% of UAE workers say learning AI feels like “having a second job.”
Despite this, nearly three-quarters are dedicating personal time and using free resources or employer training to upskill.
However, 61% admit they are not using AI to its full potential, and 65% feel pushed to apply it in more advanced ways. Nearly half (48.4%) also report feeling increasing pressure from these fast-changing demands.
AI as a tool, not a replacement
Despite the rapid uptake, the research shows that AI is seen more as a support tool than a replacement. Around 79% of UAE professionals say a supportive work environment is now more important than ever. Encouragingly, 39% say AI has helped free up more time to connect with colleagues.
Ali Matar, EMEA Growth Markets Leader at LinkedIn, said: “UAE professionals are working hard to stay ahead of the curve, often learning AI skills on their own time and dime. This rapid shift brings pressure, but it also reflects a real hunger for growth. In moments of change, people naturally turn to their networks – not just for advice, but for reassurance, shared experience, and support that AI can’t offer. That human connection is what helps build confidence and momentum as they navigate the new world of work.”
Human networks still matter
While AI is reshaping work, personal connections remain central to career growth in the UAE. The research finds that 85% of professionals believe trusted colleagues offer insights AI cannot match, and 82% say connections are more important than qualifications when it comes to hiring.
This is especially true for early-career professionals, with 74% saying relationships are now more critical than ever. One in three respondents said they landed a job or advanced in their career thanks to their network.
LinkedIn also noted a 30% global rise in comments on its platform, reflecting a growing reliance on digital communities for support and collaboration.
The findings are based on a survey conducted by Censuswide, involving 500 professionals in the UAE between July 3 and July 28, 2025.
