Global sportswear brand New Balance has appointed Bollywood actor Janhvi Kapoor as its new brand ambassador as part of its expansion strategy across the Middle East, Africa and India region.
The company said the move supports its growth plans in the MEAI market, which it described as one of its fastest-growing regions.
Regional expansion
New Balance said India is a key market within the MEAI region and continues to record strong growth. The brand is focusing on strengthening its presence and consumer engagement across the country and neighbouring markets.
Brand partnership
Kapoor, known for her work in Hindi cinema and presence in the fashion industry, will represent the brand in India and across the wider MEAI region.
Speaking about the partnership, Kapoor said, “I’ve always admired New Balance for its dedication to innovation and celebrating individuality. It’s a brand that encourages you to own your story, and that’s something I deeply connect with. For me, fashion and fitness have always been about staying true to yourself — New Balance allows me to express that confidence and authenticity. I’m truly honored to be part of the New Balance family and excited for this journey together.”
Radeshwer Davar, Country Manager, India at New Balance, said, “We’re thrilled to welcome Janhvi to the New Balance family. Our sponsorships are always co-authored—rooted in shared vision and mutual creativity—and Janhvi brings not just influence but genuine inspiration. Her passion, drive and individuality mirror the ethos that defines New Balance. She’s someone who continuously evolves, and together we’ll explore new dimensions of fashion and sports for our audiences in India.”
Stuart Henwood, Senior Director, New Balance, Middle East, Africa, and India, added, “India is one of the fast-growing markets across the MEAI region for New Balance. Janhvi’s individuality and entrepreneurial spirit align with the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and the wider MEAI region. Her energy, style, and commitment to excellence reflect the very spirit of our brand, and we’re delighted to welcome Janhvi to the New Balance family.”
The company said the partnership aims to strengthen its position in the sportswear and lifestyle segment across India and the broader Middle East and Africa region.
