Dongfeng – MAHY Khoory Automotive has opened its first showroom in Abu Dhabi, marking its second retail outlet in the UAE. The new facility is located on Airport Road near the World Trade Centre, offering customers access to the brand’s full vehicle lineup.
The move aims to strengthen Dongfeng’s presence in the UAE market and improve accessibility for car buyers in the capital.
Dongfeng Rich 7, DONGFENG 007,
The showroom features a variety of models, including SUVs, sedans, and commercial vehicles. Among the highlights is the Dongfeng Rich 7, positioned for both personal and commercial use. Also available is the DONGFENG 007, an electric vehicle noted for its range of up to 1,200 kilometres and fast charging features.
Expansion plans underway
Dongfeng – MAHY Khoory Automotive currently operates a service centre in Al Quoz, Dubai, and plans to establish a new facility in Abu Dhabi. A showroom in Mussafah is also in development, aiming to offer broader access to vehicles and after-sales services across the capital.
“The opening of our new showroom in Abu Dhabi is a significant milestone in our journey to provide innovative and customer-focused mobility solutions in the UAE. We remain committed to enhancing the ownership experience for our customers,” said Mr. Saj Jabbar, General Manager, MAHY Khoory Automotive.
The brand recently introduced the DONGFENG 007 at the Electric Vehicle Innovation Summit (EVIS) Abu Dhabi 2025, where the model attracted attention for its technology and design.
Dongfeng says its services focus on customer convenience, with dedicated support teams and advanced service centres aimed at ensuring reliable ownership experiences across the UAE.
