Unique Properties, a real estate agency in Dubai, is making a significant splash in the city’s secondary market.
Leveraging its 16 years of experience and a passion for the industry, the company has already secured 36% of its deals in the secondary market since January 2024. This rapid growth highlights a strategic shift towards capitalizing on the rental and resale potential of Dubai’s exceptional properties.
Unique Properties
“Over the last 16 years, Unique Properties has become an integral part of the Dubai property market,” said Arash Jalili, CEO of Unique Properties.
“We’ve earned this place through customer centricity and a commitment to integrity, transparency, and respect. The secondary market offers immense opportunities for our team to expand its services and empower end users and investors across Dubai.”
Capitalizing on a growing trend
This move by Unique Properties aligns perfectly with current market trends. According to Deloitte’s 10th annual Real Estate Predictions 2024 report, secondary market properties constituted 41% of the total transactions in 2023, with Business Bay, Downtown and Jumeirah Village Circle recording the highest number of transactions. By prioritizing sought-after locations like the thriving urban center of Dubai South, Unique Properties is well-positioned to capitalize on this growing market segment.
Ranked among the top 10 brokerages in Dubai, Unique Properties’ success stems from a deep understanding of the region’s real estate landscape. By connecting developers in the UAE with buyers from across the world, the agency has sold properties worth more than Dhs 24 billion across Dubai.
Building on its expertise, Unique Properties has achieved rapid growth with its successful sales team, expanding to include two directors and over 35 agents in just six months.
The company’s growth trajectory is expected to accelerate further with the launch of a fully operational call center in October 2024. This strategic move is projected to create numerous new positions across various departments, including roles in sales, customer service, and other areas, supporting the company’s continued expansion in the secondary market.
With a focus on growing both Dubai’s secondary market and Unique Properties’ position within it, the following year will see a concerted effort to connect people with resale and rental opportunities in sought-after locations like Downtown, Business Bay, Dubai Creek Harbour, District One, Dubai Marina, Palm Jumeirah, Emaar South, Al Furjan, Emirates Living, and more.
This expansion signifies an exciting new era for Unique Properties and underscores its dedication to fostering Dubai’s real estate industry as a whole.
tanvir@dubainewsweek.com
