Union Coop has started its Back to School 2026 campaign, with discounts and rewards for shoppers preparing for the new school year.
The campaign runs from August 3 to September 13 across Union Coop stores, its app and website. It covers more than 1,000 products, including stationery, school bags, lunch boxes, water bottles, food items and electronics, with discounts of up to 50%.
Fixed prices
Union Coop said it also maintains fixed prices throughout the year on 125 essential food and non-food products.
Mohamed Al Hashemi, CEO of Union Coop, said: “Families don’t need a seasonal offer as much as they need a price they can trust. We hold prices on 125 essential items all year, not only at back-to-school. This campaign builds on that. It doesn’t replace it. A discount earns the visit. A stable price earns the relationship.”
Tamayaz rewards
Tamayaz members can enter daily and weekly prize draws during the campaign.
One member will receive a daily prize for each of the 42 campaign days. Prizes include laptops, tablets, smartwatches, coffee machines, staycation vouchers and gym memberships. A single purchase of Dhs 200 or more, including VAT, qualifies for the daily draw.
The weekly Tamayaz Millionaire draw will award 1,000,000 Tamayaz points to one member each week.
Two members will also win a Jetour T1 vehicle. No minimum purchase is required for the vehicle draw. The first winner will be announced on August 24 and the second on September 14.
How to enter
Shoppers need a registered Tamayaz account to take part. Customers shopping in stores can scan their digital Tamayaz ID at checkout, while purchases through the app and website are recorded automatically.
Customers using the Liv Tamayaz credit card by Emirates NBD can earn up to 10% cashback at Union Coop, in addition to their regular Tamayaz benefits.
The campaign also includes in-store activities such as product sampling, children’s workshops and fresh food initiatives. Union Coop is also highlighting food and non-food products made in the UAE.
tanvir@dubainewsweek.com
