Sony Middle East and Africa has officially launched its latest 2025 home entertainment and audio line-up, revealing a host of innovative new products during a grand three-day conference held at W Hotel, Yas Island, Abu Dhabi.
The exclusive showcase brought together media representatives, content creators, retailers, and business partners from across the GCC, Central Asia, and Africa, highlighting Sony’s commitment to both regional and global markets.
BRAVIA TVs: Bigger is Better in 2025
Sony reinforced its dominance in premium home entertainment by unveiling its new BRAVIA television series under the tagline “Bigger is Better.”
These models are engineered to deliver cinematic realism at home — faithfully bringing film creators’ intent into living rooms with stunning visuals and immersive sound.
New BRAVIA Models
BRAVIA 8 II
BRAVIA 5
BRAVIA 2 II
These televisions come in various screen sizes to suit all viewing environments, combining high-contrast visuals with Sony’s signature colour accuracy and cinematic sound through the latest BRAVIA Theatre audio integration.
Home cinema reimagined
To complement the visual experience, Sony has introduced an array of new home audio products:
New audio products in the BRAVIA theatre line-up
BRAVIA Theatre Bar 6
BRAVIA Theatre System 6
BRAVIA Theatre Rear 8
BRAVIA Theatre Sub 7
These additions transform any living space into a cinema, delivering deep, resonant sound that immerses viewers in every scene.
ULT Power Sound series
Taking the stage in the audio segment is Sony’s newly expanded ULT Power Sound series, developed to deliver Massive Bass and Ultimate Vibe—perfect for parties and on-the-go audio lovers.
New additions to the ULT Power Sound family
ULT TOWER 9: With an impressive 25-hour battery life and a dedicated ULT button, this powerhouse speaker brings explosive sound and vibrant energy to any party.
ULT TOWER 9AC: Designed for even more flexibility in dynamic sound delivery.
ULT FIELD 5 & ULT FIELD 3: Compact and ultra-portable speakers, built for music anywhere, anytime.
ULTMIC1: A pair of wireless microphones designed to pair seamlessly with the ULT lineup, offering crystal-clear vocals and perfect for karaoke nights.
Adding a visual edge, the 360° Party Lights feature syncs with both the music and up to 100 compatible speakers, making sure the party never stops.
Commenting on the latest lineup, Tadato Kimura, Global Sales and Marketing Officer, Sony Corporation, said:
“Today’s consumers aren’t seeking just technology upgrades – they’re looking for experiences that are intuitive, curated and immersive and our latest line-up reflects this purpose.”
Jobin Joejoe, Managing Director, Sony Middle East and Africa, added:
“At Sony, we remain committed to delivering innovative and unique products that cater to the evolving needs of our customers. Our aim is to ensure that consumers in the region gain access to the latest technologies at the same time as the global launch and by offering a diverse and unique product portfolio, we strive not only to meet immediate customer expectations but also to enhance our customer lifetime value.”
tanvir@dubainewsweek.com
