Salary Guide: How much marketing and digital professionals earn in Saudi Arabia

89% of companies in Saudi Arabia planning to recruit permanent employees in 2023

by Tanvir Awan
Average salary of marketing and digital professionals in Saudi Arabia

Hays Middle East, part of Hays plc, the global leader in workforce solutions and specialist recruitment, has released its latest Saudi Arabia Salary Guide.

The guide provides comprehensive salary data for over 190 roles across 9 industries in the Kingdom, with the latest workforce trends based on expert insights and the analysis of a survey of almost 400 employers and professionals.

The report has also revealed that how much marketing and digital professionals earn in Saudi Arabia.

Commenting on the guide, Aaron Fletcher, Senior Manager at Hays Saudi Arabia, said: “A vibrant labour market and increasing salary growth, combined with a positive economic and employment outlook, make Saudi Arabia an attractive destination for job seekers.

“The economy has emerged as one of the fastest-growing globally, defying global economic uncertainties. The impressive performance is attributed to the successful implementation of Vision 2030, which has introduced new initiatives and projects, helping to diversify the economy and generate non-oil revenue. The main catalysts for growth, expansion, and transformation are the flagship giga-projects, which span sectors and regions across the Kingdom.”

Saudi Arabia Salary Guide

Position:                                         Average Salary

  • VP/Chief Marketing Officer: SAR115,000
  • Digital Marketing Director: SAR75,000
  • Marketing & Communications Director: SAR70,000
  • Marketing & Communications Manager: SAR47,500
  • Head of Performance: SAR45,000
  • Trade Marketing Manager: SAR37,500
  • Social Media Manager: SAR35,000
  • Brand Manager: SAR32,500

The labour market in Saudi Arabia is robust and dynamic, with high levels of recruitment activity across various sectors. In 2022, 70% of employers reported that their organisation’s headcount increased, most commonly by more than 10%. This is a significant increase from the 43% of employers who reported the same in 2021, highlighting the country’s buoyant labour market.

Jobs in Saudi Arabia

Recruitment activity in the Kingdom shows no signs of slowing, with 89% of employers planning to recruit permanent employees in 2023. Most employers are focusing their recruitment efforts in-country in Riyadh (69%), Jeddah (56%), and/or the Eastern Province (41%). With organisations competing for the best talent, opportunities abound for individuals with the most sought-after skills.

Salary increase in Saudi Arabia

The Hays Saudi Arabia Salary Guide also indicates that 53% of employees received a salary increase in 2022. The most common rate of change increased from 5% or less to between 6% – 10%, reflecting salary growth in the country. A significant 79% of employers expect salaries within their organisation to increase in 2023, further indicating the economy’s positive trajectory.

Employment outlook

Optimism amongst employers in Saudi Arabia is high. Indeed, 70% feel positive about the wide economic climate and future employment opportunities for the coming years – though this is down on last year’s high of 79%. Despite this small decline, organisations in Saudi Arabia have confidence both in the macroeconomic climate and the labour market, evident from their ambitious plans to pursue growth and expansion.

With skills shortages and increased competition for local talent, employers must prioritise effective attraction and retention strategies to maintain a competitive edge.


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