As cooler temperatures arrive across the UAE, Pinterest has revealed the key trends shaping this year’s fall season. Users across the region, including in Saudi Arabia, are leaning into a mix of nostalgic fashion, expressive beauty, and curated home design — with data showing rising interest in everything from polka dots and vintage watches to grunge makeup and cozy workspaces.
The platform’s seasonal insights are based on search trends, with notable spikes seen in styles driven by both timeless appeal and Gen Z creativity.
Fashion with vintage flair
Pinterest users in the UAE are blending classic elegance with playful retro looks this fall. Search interest in “classy vintage dress” rose by 75%, while “preppy dress to impress” was up 61%. The platform also reported a 176% increase in searches for “hijabi outfits classy”, reflecting a regional embrace of modest yet stylish fashion.
Gen Z is also exploring the “vintage watch aesthetic,” with searches for “vintage luxury watch” up 83%. Meanwhile, polka dots have seen a major comeback, led by younger audiences — searches for “polka dot” jumped 895%, with strong interest in polka dot dresses and skirts.
Beauty gets moody
Grunge-inspired makeup and seasonal scents are trending among beauty enthusiasts in the UAE. Pinterest recorded a 94% rise in searches for “makeup grunge” and a 249% increase for “light grunge”. Warm, comforting fragrances are also gaining popularity, with “vanilla scent” seeing a 35% boost.
Short hairstyles are in focus too. Interest in “curly pixie cut” surged by 452%, highlighting a shift toward expressive, low-maintenance styles.
Home and work design trends
Users are rethinking their living and workspaces this season. Pinterest saw a 1,209% rise in searches for “workplace design”, alongside growing interest in cozy and creative home office setups. Decorative tiles are also in demand, with spikes in searches for “mosaic tiles” and “terracotta tiles”.
Art Deco style is making a comeback in home décor, particularly among Gen Z users. Search terms like “art deco chandelier” rose by 171%, and “art decor DIY” by 184%, indicating a trend towards bold and personalized interiors.
Travel dreams continue
As residents plan seasonal getaways, Pinterest data shows a renewed fascination with European destinations. Searches for “London city” rose by 63%, followed by interest in places like Barcelona, Luxembourg, and the South of France. Nearby spots such as Morocco also made the list of top-searched fall travel ideas.
Regional snapshot
Pinterest’s latest insights reflect how users in the UAE and Saudi Arabia are blending tradition with individuality this fall — from fashion and beauty to interiors and travel planning. According to the company, these seasonal trends offer a glimpse into evolving preferences across the region, shaped by both nostalgia and a desire for self-expression.
tanvir@dubainewsweek.com
