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Etisalat’s AI assistant can engage in verbal communication with customers

by Staff Reporter
Etisalat's AI assistant

Etisalat by e& made a groundbreaking announcement at the Gitex Technology Week 2023, introducing their innovative Consumer Assistant.

The AI-powered assistant is set to transform the way consumers interact with their services, offering a slew of impressive features designed to make everyday life more efficient.

Etisalat’s AI Assistant

The highlight of the event was the unveiling of the Consumer Assistant, a cutting-edge AI platform. This revolutionary assistant, developed in collaboration with Microsoft and powered by the Microsoft Azure OpenAI Service, can join voice calls and engage in verbal communication with customers.

Its capabilities span a range of everyday tasks, including checking the weather, providing directions to a destination, and delivering real-time news updates, all through natural language interaction.

Collaboration with Microsoft

The development of the Consumer Assistant is a testament to the strategic partnership between etisalat by e& and Microsoft. It combines Microsoft’s deep expertise in artificial intelligence (AI) and cloud computing with etisalat by e&’s extensive network and loyal customer base.

Khaled Murshed, Chief Technology & Information Officer at Etisalat by e&, expressed their commitment to providing customers with innovative products and services. He said, “The Consumer Assistant is a perfect example of this commitment, a dedicated personal assistant designed to streamline daily tasks on the go. We are excited to collaborate with Microsoft to bring this product to our customers.”

Empowering Consumers and Businesses

Unveiled at Gitex Technology Week, the largest tech event in the Middle East, this launch marks a significant milestone in e& and Microsoft’s strategic collaboration. Their partnership has consistently accelerated the adoption of new technologies and services, enabling businesses and consumers to benefit from the latest innovations.

Naim Yazbeck, General Manager, Microsoft UAE, emphasized Microsoft’s dedication to pushing the boundaries of innovation and empowering customers with the latest AI technologies.

“The new Consumer Assistant will help people and businesses across the region be more productive, efficient, and connected. Built with the power of Azure AI, users can ask for what they want in natural language, and the technology is smart enough to answer or take action.”

This partnership, initiated last year, focuses on enhancing the lives of e&’s customers and advancing enterprises’ digitalization journey. It emphasizes consumer empowerment through e&’s diverse service portfolio and the modernization of networks and platforms, ultimately bringing innovative solutions to the market.


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