Rotana plans to expand its hotel portfolio in Egypt to as many as 25 properties by 2030, potentially creating more accommodation choices for UAE travellers visiting the country.
Rotana outlines Egypt expansion plans
The hotel group announced its growth ambitions at Future Hospitality Summit Egypt 2026 in Cairo on 10 November, identifying opportunities in several destinations, including Cairo, Luxor, Alexandria, the North Coast and the Red Sea.
The expansion would make Egypt Rotana’s third-largest market after the UAE and Saudi Arabia, if the company achieves its target.
Rotana currently operates three hotels in Egypt, comprising 1,406 rooms. Another eight properties, with a combined 2,063 rooms, are under development.
This brings its total portfolio in the country to 11 hotels and 3,469 rooms, including operational and planned properties.
New hotels planned across Egypt
Rotana is considering opportunities in both established tourism destinations and emerging locations with cultural and archaeological attractions.
Its expansion strategy will cover different hotel formats, with the Rotana Hotels & Resorts brand remaining a priority. The group will also consider opportunities for other brands, including options catering to guests seeking extended stays.
The development plans come as Egypt continues to invest in tourism infrastructure and transport connectivity to support growing visitor numbers.
According to Egypt’s State Information Service, the country welcomed approximately 19 million international visitors in 2025 and is targeting 30 million annual visitors by 2030.
Hotel management partnerships to drive growth
Rotana said its expansion would primarily be driven through hotel management agreements with private and institutional investors.
Makram El Zyr, Corporate Vice President – Development at Rotana, said: “Egypt is an important market for Rotana, and one where we see considerable potential for the years ahead. What makes it particularly compelling is the diversity of demand, from business travel in its major cities to leisure and cultural tourism across the country. Our existing hotels and development pipeline give us a strong foundation to build on, and our focus is on finding the right opportunities, with the right partners, to grow in a way that makes sense for each destination. We believe Egypt has the potential to become one of our largest markets in the years ahead.”
The company said its participation at Future Hospitality Summit Egypt 2026 reflects its intention to work with investors and development partners to identify suitable hotel projects across the country.
For UAE residents, the planned expansion could add to the range of Rotana accommodation options available in Egypt, particularly across its major cities, coastal resorts and cultural destinations.
tanvir@dubainewsweek.com
