Emirates NBD has partnered with fintech platform Appro to improve the speed and efficiency of its retail banking onboarding process. The integration is expected to reduce application times from several hours to just three minutes.
Faster customer onboarding
The new system, developed by SC Ventures-backed Appro, digitises the retail banking application journey. Customers will now be able to submit a single application per product, which Emirates NBD can use to complete onboarding steps such as Know Your Customer (KYC) checks, credit assessments, and fraud screening.
The move aims to simplify processes, reduce manual handling, and improve the overall customer experience.
Focus on efficiency and compliance
Marwan Hadi, Group Head of Retail Banking & Wealth Management at Emirates NBD, said: “Our partnership with Appro exemplifies Emirates NBD’s commitment to leveraging cutting-edge fintech solutions to streamline processes and enhance customer experiences. By transforming our onboarding experience, we are not only improving efficiency but also strengthening our fraud prevention capabilities.”
The bank expects the system to help reduce fraud risks and ensure regulatory compliance while providing a more transparent and faster experience for users.
Appro’s role in transformation
Tarek Osman, Co-Founder and Commercial Director at Appro, added: “Appro is dedicated to revolutionising the customer banking experience and making their onboarding as seamless as possible. We are delighted to partner with Emirates NBD and enhance their customer experience.”
The partnership comes amid growing demand for digital banking services across the UAE, as financial institutions focus on innovation to meet evolving customer expectations.
tanvir@dubainewsweek.com
