Dubai sets new tourism record, welcomes 17.5 million visitors in a year

by Tanvir Awan
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Dubai, known for its iconic skyline and world-class attractions, has achieved a milestone in tourism with a record-breaking influx of international visitors in 2023. According to data from Dubai’s Department of Economy and Tourism (DET), the city welcomed a staggering 17.15 million overnight tourists, marking a remarkable 19.4% increase compared to the previous year.

Dubai tourism boom in 2023

This surge in tourism not only surpassed the pre-pandemic record set in 2019 but also aligned perfectly with the goals outlined in the Dubai Economic Agenda D33, spearheaded by His Highness Sheikh Mohammed bin Rashid Al Maktoum. The agenda aims to solidify Dubai’s position as one of the top global destinations for both business and leisure travellers.

Dubai’s Crown Prince, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, attributed this historic achievement to the visionary leadership of Sheikh Mohammed bin Rashid Al Maktoum, highlighting his commitment to fostering innovation and excellence across various sectors.

Top-notch infrastructure

The city’s ability to continuously innovate and offer diverse experiences to visitors has been a key driver behind this exceptional performance. Dubai’s vibrant tourism landscape, supported by top-notch infrastructure and seamless collaboration between the public and private sectors, has propelled it to the forefront of global tourism.

In recognition of its unparalleled offerings, Dubai clinched the title of the No.1 global destination for the third consecutive year in the prestigious Tripadvisor Travellers’ Choice Awards 2024, becoming the first city to achieve this feat. This accolade underscores Dubai’s appeal to travellers of all budgets and preferences, with its year-round calendar of events catering to diverse interests.

The economic impact of Dubai’s thriving tourism sector is significant, closely mirroring the emirate’s overall GDP growth. The hospitality sector, in particular, has outperformed pre-pandemic levels across various metrics, including occupancy rates, room nights, and revenue per available room.

Sustainable tourism initiatives

Looking ahead, Dubai remains committed to sustainable tourism initiatives, launching programs such as the Dubai Sustainable Tourism Stamp to promote environmental conservation. Additionally, the city is set to embark on ambitious development plans, including the Dubai Master Plan for Public Beaches and the Dubai 2040 Urban Master Plan, to further enhance its tourism infrastructure and offerings.

With its unwavering commitment to innovation and excellence, Dubai continues to solidify its position as a global leader in tourism, promising even greater experiences for visitors in the years to come.

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