Branded residences are expanding rapidly worldwide, and Dubai has emerged as a key driver of this growth, according to a new report by Betterhomes.
The PRIME by Betterhomes report, titled Branded Residences: Dubai vs The World, reveals that the number of branded residences globally has increased by 160% over the past decade. Dubai now leads the market with more than 140 developments expected to be delivered by 2031.
Growth driven by policy
Dubai’s rise as a hub for branded residences has been supported by investor-friendly policies, a stable business environment, and strong developer activity. The city already has 61 completed branded residential projects and around 100 more in progress.
“Dubai has embraced the evolution of branded living in a way no other city has,” said Louis Harding, CEO at Betterhomes. “Globally, branded residences have grown 160% in the past decade, and here in Dubai, we now lead the region with 61 completed projects and another 100 underway. This combination of scale and premium performance is why the city is setting a new standard for what branded residences represent worldwide.”
Competitive market advantages
Several factors continue to attract international buyers to Dubai’s branded residential sector. These include 100% foreign ownership, zero income tax, and long-term Golden Visas for investors. The city’s properties are also seen as more affordable compared to other luxury markets like Miami and London.
Branded residences in Dubai are reported to sell faster and retain value better than non-branded properties. On average, they command a 40% price premium.
“Dubai’s leadership in branded residences reflects more than just impressive growth,” said Harding.
“It’s about the city’s unique ability to deliver both value for investors and an elevated lifestyle for residents. With branded homes achieving a 40% premium, Dubai isn’t simply keeping up with global demand; it’s setting the pace for the future of luxury living.”
By 2030, an estimated 1,400 branded residence developments are expected worldwide, with 25% located in the MENA region. Dubai alone will account for more than 10% of this total.
As transaction volumes and property values continue to rise, the city is strengthening its position as a global centre for high-end residential living.
tanvir@dubainewsweek.com
