As the Middle East loyalty market is projected to reach $3.27 billion in 2025, expanding 16.3% year-on-year, digital-first, personalized, and coalition-based models are reshaping the sector, placing greater expectations on brands for relevance and engagement.
Loylogic, a global loyalty rewards management company, shared its strategic outlook for 2026, highlighting initiatives to enhance its rewards marketplace and help brands meet evolving loyalty demands.
Focus on rewards marketplace
The company plans to invest in AI-powered marketplace intelligence, enhanced catalogue curation, and deeper integration capabilities aimed at improving reward relevance, partner value, and member experience across industries and regions. Rather than merely expanding choice, Loylogic emphasises intelligent marketplace design that aligns consumer relevance, operational efficiency, and long-term value creation.
Loylogic maintains compliance with international standards including ISO 27001, GDPR, PCI DSS, and AES-256 encryption, while adhering to the European Accessibility Act 2025 and WCAG 2.0. Its platforms remain adaptable to regional data residency and regulatory requirements, ensuring secure and trusted data handling.
“As loyalty programs mature, brands are looking beyond scale alone,” said Gabi Kool, CEO of Loylogic.
“They want reward ecosystems that are smarter, more relevant, and commercially sound. Our focus for 2026 is about advancing how global rewards marketplaces are designed, governed, and experienced, combining intelligence, trust, and flexibility.”
“Our innovation efforts are focused on making rewards marketplaces more intelligent and adaptive,” added Amit Bendre, COO. “This means better insight, better decision support, and better experiences, without compromising on trust, transparency, or regulatory rigor.”
Growth outlook
In 2026, Loylogic plans to strengthen collaboration with global partners, engage industry stakeholders, and enhance capabilities across commercial, product, and technology functions. The company aims to support enterprise clients in financial services, travel, and consumer sectors, leveraging its global infrastructure and marketplace expertise to help brands build long-term loyalty.
tanvir@dubainewsweek.com
