Dubai-based real estate crowdfunding platform SmartCrowd has introduced a new Flip project featuring a three-bedroom penthouse in Downtown Dubai, marking its latest offering aimed at short-term property investors.
High-rise renovation project
Located on the top floor of a central Downtown tower, the property offers panoramic views of the Burj Khalifa. The penthouse features a larger-than-average layout and double-height ceilings, which SmartCrowd says provides significant renovation potential.
The company is targeting a raise of Dhs 10.9 million, with an expected holding period of nine months. This launch follows increasing interest in SmartCrowd’s Flip model, which allows investors to co-own undervalued properties that are renovated and sold within a targeted 9 to 15 months.
Short-term investment appeal
Unlike long-term real estate options focused on income and appreciation, the Flip model offers faster exits and the possibility of higher short-term returns. SmartCrowd previously raised nearly Dhs 5 million for a Dubai Hills Estate Flip in less than 48 hours.
“With growing demand for diversification and greater liquidity, we’re expanding our Flip model to meet investor appetite,” said Riz Ahmed, CEO of SmartCrowd. “This Downtown penthouse is exactly the kind of opportunity we aim to deliver, bringing high-potential, exclusive real estate within reach of everyday investors. With Nawy’s backing, we’re excited to scale this product even further.”
Recent growth and backing
This new Flip follows SmartCrowd’s acquisition by Cairo-based PropTech firm Nawy, backed by e& Capital. The acquisition is expected to boost SmartCrowd’s regional expansion and digital capabilities.
To date, SmartCrowd has launched over Dhs 207 million in Flip projects and recorded four successful exits, with investors earning an average 28% net return over a 15-month period. The company says the model complements its long-term investment offerings by adding more flexibility for different investor goals.
With the UAE’s real estate investment sector projected to reach a Dhs 121 billion ($33 billion) valuation by 2030, SmartCrowd’s latest Flip aligns with broader market trends focusing on accessibility and short-term value creation.
tanvir@dubainewsweek.com
