ZainTECH, the integrated digital solutions arm of Zain Group, used its presence at GITEX Global 2025 to spotlight how AI-first strategies are reshaping enterprise transformation across the Middle East and North Africa.
Now in its third consecutive year at the event, ZainTECH presented a range of technologies designed to help businesses in the region become more agile, secure, and efficient. The company’s GITEX showcase focused on real-world applications of AI and automation across sectors, highlighting how digital ecosystems can be built around practical business outcomes.
Focus on measurable impact
ZainTECH’s offerings at GITEX included solutions across digital and AI services, managed and on-prem cloud infrastructure, cybersecurity with AI-powered SecOps, as well as drones and robotics. Together, these components form what the company describes as a comprehensive platform for enterprise digitization.
“GITEX provides the perfect platform to show how we support organizations in becoming more digital, intelligent, and resilient,” said Andrew Hanna, CEO of ZainTECH.
“Our focus this year is on demonstrating how integrated solutions across digital and AI, on-prem cloud fabric, cloud, cybersecurity, drones and robotics translate into tangible business outcomes, enabling organizations to innovate, scale, and thrive.”
Visitors to the ZainTECH stand explored technologies such as predictive security operations, adaptive digital infrastructure, and advanced analytics tools. Demonstrations included sector-specific innovations in banking, AR/VR applications, and robotic automation, all designed to help businesses address evolving operational challenges.
AI and local execution
ZainTECH used the event to reinforce its commitment to delivering locally-tailored solutions across MENA. With a regional delivery model based on local expertise and SLA-backed execution, the company aims to support organisations at every stage of their digital transformation.
“ZainTECH is positioning itself as a catalyst for growth. “Our goal is to empower organizations to navigate this journey confidently, supported by the right expertise, platforms, and security — empowering organizations make smarter decisions, enhance operational efficiency, and innovate with confidence to become future-ready,” added Hanna.
According to the company, its AI-first approach goes beyond just technology deployment. The focus is on aligning digital strategy with business objectives, enabling automation, improving resilience, and unlocking new efficiencies.
Regional strategy and partnerships
ZainTECH’s broader strategy involves deepening partnerships and expanding its footprint across the MENA region. The company’s holistic portfolio integrates multiple technology layers to serve both enterprise and public sector needs.
Through its solutions, ZainTECH aims to position digitization not simply as a tech upgrade, but as a long-term path toward greater intelligence and sustainability for organisations in the region.
The company’s presence at GITEX 2025 reflected its growing influence in helping MENA-based enterprises move from digital exploration to execution, with a strong emphasis on security, adaptability, and measurable outcomes.
tanvir@dubainewsweek.com
