Union Coop has signed a Memorandum of Understanding (MoU) with National Bonds to promote savings programmes and raise financial planning awareness among the community. The partnership aligns with the UAE’s designation of 2026 as the “Year of the Family.”
The MoU was signed by Mr. Mohamed Al Hashemi, CEO of Union Coop, and Mr. Mohammed Qasim Al Ali, Group CEO of National Bonds, at Union Coop’s head office in Al Warqa City Mall. Senior officials from both organizations were present.
Under the agreement, the two entities will introduce targeted savings programmes for Union Coop customers and conduct financial literacy workshops for employees. The initiative aims to improve financial awareness and encourage sustainable saving and investment behaviors.
National Bonds will organize the workshops, with the number of sessions and target groups decided jointly. The workshops may also include draws and incentive programs for employees, in compliance with applicable regulations.
Community impact
Commenting on the partnership, Mr. Mohamed Al Hashemi said: “The cooperation will contribute to empowering families financially and embedding financial literacy within the community through initiatives linked to everyday purchasing behavior. The agreement includes awareness programmes and incentive-based promotions, including draws and accompanying activities, to be launched at the start of Ramadan in line with the UAE’s vision of building financially resilient and well-planned families.”
Mr. Mohammed Qasim Al Ali added: “This agreement reflects National Bonds’ commitment to building impactful partnerships with leading national institutions that have strong community reach, such as Union Coop. Given its direct engagement with individuals and families, this collaboration enables us to expand our positive impact by promoting financial empowerment, strengthening a culture of saving and investment, and supporting national objectives, particularly during the Year of the Family, through initiatives that ensure direct engagement with diverse segments of society.”
Press Release
