Sony Middle East and Africa has partnered with NASR Esports to launch a joint showcase at the Dubai Esports and Games Festival 2025 (DEF 2025), which is running from May 9 to 11 at Zabeel Hall 2, Dubai World Trade Centre.
Interactive gaming setup
The collaboration features an interactive booth where visitors can try out Sony’s INZONE range of gaming gear, including the newly launched INZONE M10S gaming monitors, developed in partnership with global esports team Fnatic. The booth also highlights Sony’s INZONE headsets and high-performance gaming PCs.
Festival-goers will have the chance to take part in live gaming challenges for a chance to win a pair of INZONE H5 headphones by joining the official Sony INZONE MEA Discord channel.
Visitors will also have the opportunity to meet NASR Esports players and gaming influencers, including pro player Ramy Saad and personalities Khaled Abbas, Amr Eliwa, Waseem Khouj, and Yassin Siyam, who will be interacting with fans during the three-day event.
Regional esports support
The partnership reflects Sony MEA’s continued focus on supporting esports growth in the Middle East. Both parties confirmed that further joint initiatives are in the pipeline for later this year.
Jobin Joejoe, Managing Director at Sony Middle East and Africa, said: “At Sony, gaming continues to be central to our vision and our collaboration with NASR Esports highlights our commitment to nurturing the region’s thriving esports ecosystem.
“The INZONE range including the INZONE M10S is specifically designed to meet the high-performance needs of competitive gamers. It is through these purpose-built innovations, we aim to empower esports professionals and enthusiasts alike to drive the growth of the gaming community.”
Lalit Vase, CEO of NASR Esports, added: “NASR Esports and Academy is thrilled to join forces with Sony MEA at DEF 2025. We greatly value Sony’s proactive approach in engaging with the region’s passionate gaming and esports community. This partnership promises exciting competitions and memorable experiences for fans, and we eagerly anticipate further collaborations to enrich the gaming ecosystem throughout the year.”
tanvir@dubainewsweek.com
