Sennheiser on sound track as it launches products with EROS stores in UAE

by Staff Reporter
Sennheiser's AMBEO Soundbar

Sennheiser, a pioneer in premium sound solutions, has announced the highly anticipated UAE launch of the AMBEO Soundbar Mini and AMBEO Soundbar Plus with EROS Group, a leading distributor of world-renowned electronics brands.

These state-of-the-art soundbars promise to transform living spaces into immersive sonic environments, blending cutting-edge technology with elegant design to deliver an unparalleled audio experience.

Sennheiser’s AMBEO Soundbar Plus

The AMBEO Soundbar Plus is an impressive advancement from the AMBEO Soundbar Max. It elevates the audio experience with its powerful sound, deeper bass, and expansive soundstage. The Plus model features enhanced drivers and a robust set of amplifiers to deliver fuller, more dynamic audio.

Moreover, it introduces improved connectivity options, such as support for Dolby Atmos and DTS:X, making it the perfect centrepiece for any advanced home entertainment system. Overall, the AMBEO Soundbar Plus offers a superior listening experience compared to the Soundbar Max.

AMBEO Soundbar Mini

On the other hand, the AMBEO Soundbar Mini is designed for those who seek a powerful, immersive sound experience without sacrificing space. It features Sennheiser’s proprietary AMBEO virtualization technology, which crafts a 3D audio environment from a compact device, offering up to 7.1.4 sound virtualization.

Its advanced self-calibration system, equipped with four built-in microphones, enables the soundbar to optimize audio output by analysing the acoustics of its surroundings, ensuring every listener experiences crystal-clear, precision-tuned sound regardless of room size or shape.

Sennheiser Middle East

Heston Saldanha, General Manager, Sonova Consumer Hearing (Sennheiser ME), expressed his enthusiasm for the launch: “With the introduction of the AMBEO Soundbar Mini and AMBEO Soundbar Plus, we’re not just releasing two products; we’re inviting listeners to experience sound in a dimension they’ve never imagined possible. Our team has dedicated countless hours to perfecting these soundbars, ensuring they deliver not only superior audio quality but also seamless integration into any home setup. We’re excited to partner with EROS Group to bring this revolutionary listening experience to the Middle East.”

EROS Group

Mohammad Badri, Managing Director, EROS Group, expressed, “We are excited to introduce the AMBEO Soundbar Plus and AMBEO Soundbar Mini to our prestigious lineup at EROS. These innovative offerings from Sennheiser not only elevate every home entertainment setup but also set new standards for audio excellence. Through our exclusive collaboration with Sennheiser, we maintain our commitment to delivering state-of-the-art technology and top-tier products, guaranteeing an unmatched audio experience for our customers.”

Sennheiser's AMBEO Soundbar

EROS Group, a household name in the UAE’s electronics retail sector, is celebrated for its commitment to bringing the latest and greatest in technology to the region. With a history spanning over five decades, EROS Group has established itself as a cornerstone of the UAE’s retail landscape, offering a wide range of products from top-tier brands. This partnership with Sennheiser underscores EROS Group’s dedication to innovation and quality, further solidifying its position as a leader in the consumer electronics market.


Both the AMBEO Soundbar Plus and AMBEO Soundbar Mini are meticulously crafted to blend seamlessly into any home décor. Their sleek, minimalist design not only complements modern interiors but also embodies Sennheiser’s commitment to aesthetic excellence. Whether mounted on the wall or placed discreetly under the television, these soundbars are designed to make a statement.


The launch of the AMBEO Soundbar Plus and AMBEO Soundbar Mini are aimed at elevating home audio technology, offering unmatched sound quality and immersive audio experiences that bring movies, music, and games to life like never before. With the AMBEO Soundbar Plus and AMBEO Soundbar Mini, Sennheiser and EROS Group are not just selling soundbars; they’re delivering a new era of home audio experiences to consumers across the region.

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