Central Hotels & Resorts has reported a noticeable rise in regional travel and occupancy levels in August, as the UAE-based hospitality group analysed post-summer guest behaviour across its portfolio.
20% rise in demand
According to internal data and guest feedback, the group recorded a 20% increase in regional travel demand last month compared to earlier summer months. The uptick was largely fuelled by GCC visitors and UAE residents, with many bookings made at the last minute.
“Even during Dubai’s hottest months, GCC travellers demonstrated strong demand for convenience, luxury, and high-value experiences,” said Abdulla Ahmad Ali Al Abdulla Al Ansari, Chief Operating Officer and Group General Manager.
Shift in guest expectations
Rather than resorting to deep discounts amid a quieter early summer, the group focused on value-added packages and targeted digital campaigns, which helped maintain rate levels and attract bookings.
Al Ansari added: “The summer season gave us a valuable playbook for understanding our guests’ evolving priorities… We not only achieved strong occupancy but also positioned ourselves for a record-breaking fourth quarter.”
Staycations and wellness trends
The data points to a permanent shift in domestic travel habits, particularly among families who now seek short luxury breaks year-round. As a result, the group is expanding its weekend and family packages, many of which now include wellness features such as spa access, healthy dining, and fitness options.
Dining experiences have also emerged as a major factor influencing guest decisions. Themed brunches and curated menus were key drivers of both bookings and revenue during the slower summer period, with hotel restaurants becoming standalone attractions.
Tech-enabled guest journey
Central Hotels & Resorts is also enhancing its contactless services—including mobile check-ins, QR code menus, and AI-led personalisation. These updates, combined with flexible booking options, are aimed at improving guest satisfaction and loyalty.
With the final quarter of the year expected to be Dubai’s busiest, the group is focusing on operational readiness, digital innovation, and tailored guest experiences to meet rising demand.
“As Dubai continues to thrive as a global hub, success will come from anticipating guest needs before they arrive,” Al Ansari said.
tanvir@dubainewsweek.com
