A new collaboration between nutrition brand Fast&Up and e-commerce platform Noon is aiming to improve the wellbeing of delivery personnel working through the UAE’s summer heat.
Hydration support initiative
As part of the partnership, Fast&Up has supplied its electrolyte-based drink, Reload, to Noon’s delivery partners across key locations. The initiative is intended to help drivers stay hydrated and reduce fatigue caused by prolonged exposure to high temperatures.
Fast&Up’s Reload formula contains fast-absorbing electrolytes, vitamins, and minerals, offering a quick hydration solution without added sugars. The product is positioned for those with active lifestyles, particularly individuals working outdoors during peak summer months in the UAE.
Focus on delivery workers
Delivery staff across the region face harsh weather conditions while navigating traffic and fulfilling orders. Prolonged exposure to extreme heat can lead to dehydration and decreased energy levels, impacting both safety and performance.
Varun Khanna, CEO of Fast&Up, said: “At Fast&Up, our love language is acts of service and we are so happy to have partnered with Noon to provide real hydration to their delivery partners who brave the heat. Our Hydrating Heroes initiative is our global initiative to celebrate and honour those frontline workers who are the backbone of our fast paced, delivery within minutes world. A world like this, needs instant solutions which Reload provides.”
tanvir@dubainewsweek.com
