UAE-based travel management platform musafir.com has officially launched musafirtag, a next-generation B2B booking tool designed for travel agents, sub-agents, and reseller partners across the GCC and beyond. The unveiling took place at Arabian Travel Market (ATM) 2025 in Dubai.
The platform brings together travel booking, supplier management, and back-office operations in a single interface. Travel professionals can now access real-time bookings for flights, hotels, transfers, activities, and visas—all through a centralized system.
“Sheikh Mohammed bin Abdulla Al Thani**, Chairman and Co-Founder of musafir.com, said:
“musafirtag is more than a product—it’s our bold step forward in reshaping the B2B travel landscape across the region.”
What musafirtag offers?
Wider Flight Access through multiple GDS providers and integration with low-cost carriers
Smart Agent Tools for customizing access, commissions, and credit controls
White-labelling Features allowing agents to launch fully branded travel portals
Live Reporting Dashboards for monitoring bookings, sales, and cancellations
Charter Inventory Management to handle bulk fares and private allocations
Unified System for managing everything from visas to hotel bookings
“The platform empowers every agent, every sub-agent, and every customer touch point,” said Al Thani.
Visa API Suite
musafir.com is also rolling out a Visa API Suite, aimed at simplifying the visa application process. This new tool automates requirements checks, document uploads, and tracking. Agencies can bulk-submit applications, customize workflows, and white-label the process.
“The Visa API is a breakthrough for our partners,” said Sachin Gadoya, CEO and Co-Founder of musafir.com.
“We’re helping businesses automate, personalize, and accelerate the visa journey.”
On the air travel front, musafir.com has also integrated Emirates’ New Distribution Capability (NDC) across all platforms—including musafirtag—offering live pricing, availability, and personalized ancillaries not available through traditional systems.
“The Emirates NDC rollout gives our partners a real edge,” added Gadoya.
To mark the launch, musafir.com is offering limited-time incentives to travel agents who register at ATM 2025. Benefits include:
Zero credit card and service fees on GDS and low-cost carrier bookings
Exclusive fare access for SOTO and NDC bookings
Up to 20% off on direct airline deals and special pricing for Emirates bulk bookings
Musafirtag will roll out starting May 2025 across the UAE, Saudi Arabia, Oman, and other MENA markets.
tanvir@dubainwesweek.com
