Majid Al Futtaim has officially launched SAVA, a new discount retail brand aimed at meeting the growing demand for affordable everyday essentials in the UAE. The launch marks the group’s first fully owned and operated discount grocery store.
SAVA’ s focus on value
SAVA offers more than 1,600 products and features around 160 new offers every week. Positioned as a destination for value-conscious shoppers, the brand is built around the concept of “Simply Unbeatable Value,” providing affordable pricing without compromising on quality.
The store is designed to cater to families and individuals looking to stretch their budgets while still having access to a wide range of quality goods.
Emirati retail concept
SAVA is described as the UAE’s first modern discount retailer developed locally. According to Majid Al Futtaim, the concept responds directly to shifting consumer needs, especially among households focused on affordability and convenience.
A company statement said the move reflects its broader commitment to “serving today’s value-conscious customers by offering accessible, high-quality everyday essentials that make life simpler, better, and more affordable.”
Investment in grocery sector
Majid Al Futtaim says the launch of SAVA represents a new chapter in its retail strategy, underlining continued investment in the UAE’s grocery sector. The company brings its long-standing experience in private-label products and regional market knowledge to the new brand.
Describing SAVA as a “next generation” grocery model, the company said the brand redefines value while maintaining product quality.
tanvir@dubainewsweek.com
