Opul, the global lifestyle group, has joined forces with music icon Yo Yo Honey Singh and renowned Indian watchmaker Titan to unveil a groundbreaking collectible: the YOYO Watch Collection.
This exclusive launch marks the artist’s first official merchandise release in more than two decades and aims to redefine luxury with a cultural twist.
A unique collaboration
The YOYO Watch Collection is the first-ever branded fashion release by Yo Yo Honey Singh, who has remained absent from the official merchandise market despite his vast influence and loyal fanbase. The collection includes just 1,500 men’s and 500 women’s watches globally, making them highly sought-after collector’s items. Each watch is individually numbered and signed by Singh himself, ensuring its exclusivity and prestige.
“This isn’t luxury for the elite — it’s aspiration for everyone. From fans who stood by me to anyone waiting on their own breakthrough, this watch is a message: Your time is coming,” said Yo Yo Honey Singh.
The centerpiece of the collection, the YOYO Integra 40058, combines high-end engineering with a deeply personal narrative. Powered by Titan’s Xylys line and a Swiss-made Ronda Calibre 515 movement, the watch features a stainless steel case, royal blue dial with a Clou de Paris finish, Swarovski diamond accents, and a date window at 6 o’clock for symmetry. It also offers 5 ATM water resistance and sapphire crystal with anti-reflective coatings.
The design of the watch is a direct reflection of Singh’s creative journey. The first two timepieces were personally gifted to his parents, underscoring the emotional significance embedded in the collection.
A story born in the sky
The idea for the collaboration emerged during a private flight between Yo Yo Honey Singh and Opul’s Co-Founder, Neeraj Bhatia. Their discussion on the themes of time, legacy, and exclusivity sparked the creation of a collection that merges Singh’s cultural influence with Opul’s diverse lifestyle offerings.
“We envisioned something more than just a product. This watch is a wearable story — of ambition, resilience, and self-belief,” said Neeraj Bhatia, Co-Founder and Group CEO of Opul.
Unlike traditional luxury timepieces, the YOYO Watch Collection offers an artist-driven, emotionally rich experience that connects fans with their favorite icon in a more personal way. The collection is not just about owning a watch, but about being part of a larger cultural movement that blends music, fashion, and legacy.
Opul and Singh have also confirmed that a high-end luxury line of YOYO Watches is currently in development, expanding the collection’s reach beyond its initial release.
tanvir@dubainewsweek.com
