Geneva Tourism launches summer campaign to attract visitors

by Staff Reporter
Geneva Tourism

Geneva Tourism has unveiled its highly anticipated 2024 Summer Campaign, featuring the exclusive debut of the Summer Transport Card, poised to redefine visitor experiences with enticing discounts on a plethora of exhilarating activities.

Additionally, guests venturing to Geneva this summer stand the chance to win an exclusive Golden Ticket, promising an unparalleled VIP transport experience upon booking accommodations within the city between June 15 and September 15.

Geneva Tourism

Recently acclaimed as one of the premier destinations to visit in 2024 by European Best Destinations and the esteemed New York Times, Geneva presents an irresistible option for an urban escape this summer. The introduction of the Summer Transport Card, as a cornerstone of the 2024 summer campaign, not only underscores the city’s commitment to advancing soft mobility but also promises to enhance the overall tourist experience.

Summer Transport Card

Boasting complimentary access to public transport for cardholders, the Summer Transport Card further entices visitors with generous discounts of up to 30% on a diverse array of activities, including paddleboarding, guided tours, bike rides, e-TukTuk adventures, and more, offering them an opportunity to uncover the city’s hidden gems.

In tandem with the Summer Transport Card, Geneva unveils its much-anticipated Golden Ticket initiative, inviting guests to embark on an unparalleled exploration of the city’s offerings. Guests staying in Geneva for a minimum of two nights between June 15 and September 15 will automatically be entered for a chance to win one of 12 Golden Tickets, randomly allocated throughout the campaign duration.

Golden Ticket

From exclusive hot-air balloon rides to exhilarating paragliding excursions amidst majestic landscapes, serene catamaran cruises, thrilling rafting adventures, or personalized guided tours unveiling Geneva’s rich history and captivating architecture – Golden Ticket holders are poised to savour the magic of Geneva and discover its myriad facets.

Available for a limited three-month period until September 15, 2024, the Geneva Summer campaign beckons guests to explore the city’s undiscovered charms and discover why Geneva stands as the quintessential summer holiday destination, offering an abundance of adventures, discoveries, and culinary delights for travellers, families, and children alike.

As the city springs to life with the onset of summer, a vibrant tapestry of outdoor events and festivities unfolds.

Amidst this lively atmosphere, visitors can explore historic sites such as the Archaeological Site of Saint-Pierre Cathedral or bask in the charm of Geneva’s vineyards. Additionally, vibrant street art experiences aboard E-tuktuks and leisurely paddle boating against the picturesque backdrop of Mont-Blanc further enhance the city’s allure.

Complementing these enriching experiences is Geneva’s diverse culinary landscape, which stands as a testament to the city’s dedication to culinary excellence.

From haute cuisine to international fusion and traditional Swiss delicacies, every dish invites exploration and tells a unique story. Embark on a culinary journey through Geneva, where each bite promises to unveil new flavours and experiences amidst the city’s gastronomic paradise.

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