Dubai continued to strengthen its reputation as a global fashion hub with the 12th edition of Fashion Factor, held at The Agenda in Dubai Media City.
The event, titled The Vault, brought together designers from across Europe, Asia, Africa, and the Americas for two days of runway shows and creative collaborations.
Global showcase
Founded by Sherif Thomas, Fashion Factor aims to highlight innovation and cultural diversity in modern luxury. This year’s edition featured designers who presented collections blending traditional craftsmanship with contemporary style, underscoring Dubai’s growing role in shaping international fashion trends.
One of the major announcements came from Eviancx, a regional tokenisation and crypto platform that joined the event as Strategic Partner. The company launched a USD 5 million investment initiative under Eviancx Fashion to support emerging designers and entrepreneurs. The Dolce & Gabbana Custom Collection by Eviancx opened the show, with Nadine Njeim and Victor Sandoval, Founder of Eviancx, leading the presentation.
Regional designers shine
Among the standout regional names, Zayna Haute Couture drew attention for its refined designs and attention to detail. Dubai-based label AZARI introduced a by-invitation-only collection focusing on exclusivity, while The Grand Prestige showcased its Hermès Collection inspired by timeless elegance.
Adding to the global appeal, Egyptian artist Tamer Hosny presented SEVEN by Tamer Hosny, marking the brand’s international debut. Hosny received the Global Inspirational Icon Award 2025 for his influence across art, music, and fashion.
As Fashion Factor 12: The Vault concluded, participants and audiences alike noted Dubai’s growing impact on the international fashion landscape — positioning the city among the world’s leading creative capitals.
tanvir@dubainewsweek.com
