Fakhruddin Properties has launched a new residential waste management system in Dubai, marking the city’s first in-building model designed to divert 90% of waste from landfills.
The system was unveiled at Trafalgar Central in Dubai International City and features on-site composting and sorting units integrated within the residential complex. The initiative, named the “90:90 Waste Management Initiative,” is intended to support the UAE’s Net Zero 2050 strategy and aligns with Dubai Municipality’s goal to close local landfills by 2027.
Residents will be given color-coded bags to separate organic and general waste at the source. The collected waste is processed within the building to minimize environmental impact, with no additional cost for tenants or homeowners.
Focus on sustainability
Fakhruddin Properties says the system is designed to be scalable and adaptable across high-rise buildings in the UAE. The model includes automated reporting, educational campaigns, and visual aids to promote proper waste sorting.
“Our objective was clear—to create an adaptable, scalable, and zero-cost waste management model that has measurable environmental, social, and economic impact,” said Yousuf Fakhruddin, CEO and Managing Partner of Fakhruddin Properties.
Live demonstration and expert talks
During the launch event, guests viewed the complete waste cycle from disposal to compost generation. Sustainability experts participated in discussions on replicating the model in other urban environments.
Dr. Samiullah Khan, Chief Sustainability Officer at Fakhruddin Holdings, said: “The 90:90 standard represents a paradigm shift in how we tackle waste no longer as a liability, but as a resource. Our commitment goes far beyond compliance; it’s a moral obligation to future generations.”
The event was attended by several dignitaries, including His Royal Excellency Prince Saud bin Abdul Aziz bin Saud and officials from RERA, Dubai Municipality, and the Ministry of Climate Change and Environment.
tanvir@dubainewsweek.com
