ENOC, a major integrated energy and retail player, has signed a strategic memorandum of understanding (MoU) with Amazon UAE to explore new retail and delivery solutions across the country.
The collaboration combines ENOC’s widespread retail network with Amazon’s advanced technology, including fast delivery systems and Just Walk Out shopping innovations.
Faster delivery networks
Under the agreement, Amazon plans to use ENOC’s retail locations as quick fulfilment hubs for everyday essentials and high-demand products. The move aims to bring goods closer to customers, reduce delivery distances, and ease traffic congestion, aligning with the UAE’s sustainable urban development goals.
Amazon will also explore integrating Just Walk Out technology at select ENOC convenience stores, branded as ZOOM. This system allows customers to shop without waiting at checkout counters, providing a seamless in-store experience.
Digital expansion
ENOC will expand its online presence by listing its products on Amazon.ae, enabling customers to purchase ENOC products directly online for the first time.
Hussain Sultan Lootah, Acting CEO of ENOC Group, said: “This collaboration with Amazon allows us to bring world-class technology to our customers in the UAE. It not only enhances convenience and efficiency but reshapes the way customers shop while solidifying our role in shaping the future of UAE’s retail industry.”
Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa, and Turkey, added: “We are proud to join forces with ENOC, a household name and pioneer in the UAE. This collaboration reflects our shared vision to make digital retail innovation even more convenient, whether customers are on the go or shopping from the comfort of their homes. Combining our online retail technology with ENOC’s extensive network, our aim is to deliver faster shopping experiences that seamlessly fit into customers’ busy lifestyles, while supporting the UAE’s digital transformation and sustainable urban development goals.”
ENOC and Amazon said further details of specific initiatives under the partnership will be announced progressively over the coming months, as both companies work to reimagine retail in the UAE.
tanvir@dubainewsweek.com
