ELYS Life, an AI-powered wellbeing technology company, has announced a strategic advisory partnership with H.E. Cláudia Pinto, Founder and CEO of The Empowering Women Middle East, and H.E. Maher Al Kaabi, Governance and Sustainability Advisor, to support the development of a wellbeing framework aligned with government priorities in the UAE.
The partnership aims to promote human wellbeing as part of broader sustainability efforts, alongside economic growth and environmental development.
Focus on wellbeing
According to the company, the initiative is designed to support Dubai’s long-term quality of life goals by using AI to monitor and improve wellbeing through personalised insights.
“Dubai has always set out to build the happiest city in the world, and that takes economic growth, environmental responsibility and human wellbeing moving together, not three separate goals. Our role is to help ELYS Life reach government pace and scale, so wellbeing becomes something this region measures and plans for, alongside GDP growth and green space.” Said H.E. Cláudia Pinto, Founder and CEO, The Empowering Women Middle East.
AI-powered platform
ELYS Life said its platform combines data from wearable devices and health technologies, including Apple Health, Oura, WHOOP and Garmin, to provide users with personalised wellbeing guidance. The platform is designed to identify signs of stress before they develop into burnout.
The company said the system can also provide organisations with aggregated workforce wellbeing data while maintaining user privacy. It added that anonymised data could support wider quality of life reporting and planning.
“ELYS Life is already real, already built, already in people’s hands, and that’s rare. Sustainability only works if people can live inside of it. Our role is to bring the governance and clarity that lets a strong product earn recognition,” said H.E. Maher Al Kaabi, Senior Banking Executive, Governance and Sustainability Advisor.
Expansion plans
The partners said the initiative will begin with governance and data privacy alignment before moving to institutional pilot projects. The roadmap also includes plans to expand across the corporate, healthcare, education and family sectors in the region.
The partnership also includes a community initiative under which the company plans to offer selected low-cost and free wellbeing services. One of the first initiatives will focus on supporting pilgrims travelling for Umrah by providing guidance on their physical wellbeing before, during and after their journey.
“This is bigger than an app. I chose to build this in the Middle East because a truly sustainable city must be a healthy one, for the people living in it. With H.E. Cláudia Pinto and H.E. Maher Al Kaabi beside us, we can build something that serves people,” said Renat Mansurov, Founder, ELYS Life.
The company said the partnership supports the goals of Dubai’s Quality of Life Strategy 2033, which aims to improve residents’ wellbeing as part of the emirate’s long-term development plans.
tanvir@dubainewsweek.com
