Shoppers in Dubai have a chance to win from a total of five kilos of gold as part of the 31st edition of the Dubai Shopping Festival (DSF), organisers announced.
The promotion, run by the Dubai Jewellery Group (DJG), aims to reinforce the city’s reputation as the global “City of Gold” while celebrating one of the region’s largest retail events.
Gold raffle at DSF
The campaign will run from 5 December 2025 to 11 January 2026. Customers spending Dhs 1,500 or more on jewellery at participating outlets will automatically enter a raffle to win gold prizes.
A total of 17 winners will be selected, with weekly draws awarding four shoppers 250 grams of gold each. The campaign will conclude with a grand prize of one kilo of gold for a single lucky winner.
Wide participation
Over 250 jewellery stores across Dubai are participating in the promotion. In addition to the gold raffle, shoppers can access a variety of offers including discounts on making charges, half-back deals on select diamond and pearl jewellery, up to 70 percent off on selected collections, and zero deduction on old gold exchanges.
“As we celebrate the 31st edition of the Dubai Shopping Festival, this promotion underscores our ongoing commitment to making Dubai the preferred destination for jewellery across the region,” said Mr. Tawhid Abdullah, Chairman of DJG.
“By offering this highly valuable gold prize promotion, we celebrate our heritage and invite shoppers to join us in creating unforgettable moments.”
Jewellery remains a key driver of the Dubai Shopping Festival’s retail performance, significantly boosting footfall and overall spending. The campaign reflects DJG’s continued support for Dubai’s retail ecosystem and the city’s standing as a global hub for luxury, lifestyle, and world-class shopping.
tanvir@dubainewsweek.com
