Dubai Islamic Bank (DIB), the UAE’s largest Islamic bank, has launched a major customer rewards campaign, marking its 50th anniversary with up to Dhs10 million in prizes to be won.
The year-long initiative, called Fiesta 50, is open to both new and existing customers and will run until the end of 2025.
Monthly prize draws
Under the campaign, 50 winners will be selected each month across four prize categories. The top monthly reward includes a grand prize of up to Dhs250,000, based on either 10 times the customer’s account balance or foreign exchange transaction value.
Customers automatically qualify by engaging in services such as salary transfers, personal or business accounts, or finance products including home, auto, and personal finance, as well as covered cards.
Each month, the following prizes will be awarded:
One-month salary: 20 customers earning a monthly salary of at least Dhs5,000 can win a one-month salary prize of up to Dhs60,000.
Free airline tickets: 17 individual or business customers will receive flight tickets worth up to Dhs30,000.
Finance or card balance payments: 12 winners will receive up to Dhs14,000 toward loan instalments or card balances.
Grand prize: One customer per month will win up to Dhs250,000 based on account balance or FX transaction value.
Commenting on the launch, Sanjay Malhotra, Chief Consumer Banking Officer at DIB, said: “Fifty years ago, we set out to build more than just a bank, we built a movement. One rooted in faith, trust, and progress. Today, Fiesta 50 is our way of turning that gratitude into action, thanking our customers for being an integral part of this inspiring journey.”
He added: “Our Golden Jubilee is a moment of pride not just for the bank, but for our entire community. As we look ahead, we remain committed to delivering meaningful, innovative and rewarding banking experiences — empowering our customers to be part of a future where progress continues.”
Fiesta 50 is part of DIB’s broader 50th anniversary celebrations, which also include the launch of a refreshed corporate identity under the promise: Progress Never Stops. The bank currently serves over 5 million customers across seven markets, with total assets surpassing Dhs355 billion.
tanvir@dubainewsweek.com
