DAMAC Properties has announced a long-term global partnership with Oracle Red Bull Racing, marking the Dubai-based developer’s entry into Formula 1 sponsorship.
The agreement will see DAMAC branding featured on the Oracle Red Bull Racing RB22 car, including the halo and side pods, as well as on team kit, helmets and race suits.
Partnership details
Oracle Red Bull Racing is one of Formula 1’s leading teams and is currently led by four-time world champion Max Verstappen, alongside driver Isaac Hadjar.
The partnership adds to DAMAC’s portfolio of international brand collaborations across fashion, hospitality and sport.
Amira Sajwani, Managing Director of Sales & Development at DAMAC Properties, said: “At DAMAC, we have always believed that strong brands are built through meaningful and authentic partnerships. Over the years, we’ve collaborated with global leaders across fashion, hospitality, and football, and today, we are proud to partner with Oracle Red Bull Racing, one of the most successful teams in Formula 1.
“Formula 1 represents precision, innovation, and elite performance at the highest level, values that resonate deeply with our brand DNA. I truly believe that no real estate developer in the UAE has built a partnership portfolio as diverse and globally impactful as DAMAC’s, and this collaboration is a powerful testament to that journey.”
Ali Sajwani, Managing Director of Operations, Finance, & Hospitality at DAMAC Properties, said: “Formula 1 has always been a passion of mine, and I deeply understand both the scale and global influence of this industry. At DAMAC, we are constantly seeking partnerships that are distinctive, powerful, and aligned with our ambition to be a trendsetter in the market.
“Oracle Red Bull Racing is a perfect fit for us, a team that challenges limits, embraces innovation, and consistently performs at the highest level. This partnership reflects our mindset as a business and our vision for the future.”
Laurent Mekies, CEO and Team Principal of Oracle Red Bull Racing, said: “Partnering with DAMAC Properties is an exciting moment for Oracle Red Bull Racing. Their ambition and commitment to excellence mirrors the values that drive our team. We believe that the partnership will open avenues for stronger global engagement and create meaningful impact for both organisations.”
Previous collaborations
The latest agreement follows DAMAC’s partnership with Chelsea Football Club, announced in April 2025. Under that deal, DAMAC became the club’s front-of-jersey sponsor for the remainder of the 2024/25 season.
The collaboration also led to the launch of Chelsea Residences by DAMAC, described as the world’s first football-branded residential development, located in Dubai.
The company said the new Formula 1 partnership reflects its strategy of aligning with global brands across different industries.
tanvir@dubainewsweek.com
