His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, attended the fourth edition of the 1 Billion Followers Summit, held across Dubai over three days at Emirates Towers, the Dubai International Financial Centre, and the Museum of the Future.
The summit, organised by the UAE Government Media Office under the theme ‘Content for Good’, brings together more than 15,000 content creators and influencers, along with over 500 speakers whose combined following exceeds 3.5 billion worldwide.
Focus on content impact
During his visit, H.H. Sheikh Mohammed highlighted the role of content creation in shaping awareness, driving development, and supporting the future economy.
He said: “We believe that true investment lies in investing in minds that transform talent into impact and ideas into sustainable projects, creating opportunities and driving growth.”
He added: “Our goal for the summit is to serve as a platform that equips youth from across the region and the world with the tools for influence and responsible content creation, while reinforcing the UAE’s position as a leading destination for visionaries and creatives, and a global meeting point for those committed to serving humanity and creating hope.”
Summit initiatives
H.H. Sheikh Mohammed toured dedicated spaces for major global social media platforms, including Snapchat, X, YouTube, TikTok, Google Gemini, Meta (Facebook, Instagram, WhatsApp), Disney+, and Twitch.
He was briefed on key initiatives, including the ‘1 Billion Acts of Kindness’ campaign, launched with MrBeast and supported by the Mohammed bin Rashid Al Maktoum Global Initiatives and the Varkey Foundation. The campaign achieved over 170,000 community and humanitarian acts and more than 100 million views within three weeks.
H.H. Sheikh Mohammed also reviewed the AI Film Award, launched with Google Gemini. The award, valued at $1 million, received more than 3,500 film submissions from 30,000 participants across 116 countries.
Additionally, he was briefed on the Creators Ventures programme, which supports and accelerates businesses and entrepreneurial ventures within the content economy.
AI and workshops
The summit focuses on two main areas: transitioning from content creation to impact creation through ‘Content for Good’ and integrating AI tools into content development. The fourth edition features over 580 sessions, including keynotes, roundtables, discussions, and workshops delivered by more than 500 speakers and experts.
Sheikh Mohammed was accompanied by Mohammad Al Gergawi, Minister of Cabinet Affairs, during his visit.
Source: WAM
