Global wellness brand Chiva-Som chose Dubai as one of the key locations to celebrate its 30th anniversary, highlighting the city’s rising profile as a centre for health and wellness experiences.
The three-day event, held from May 22 to 24, took place at AURA Skypool and featured a series of activities aimed at promoting holistic living.
Dubai’s modern hospitality scene and increasing interest in wellness were key reasons for the city’s selection, according to the organisers.
Wellness-focused experiences
Guests at the event took part in a variety of wellness sessions, including Hatha yoga, breathwork classes, and personalised consultations. Morning yoga was led by Emilse, AURA’s resident coach, alongside Chiva-Som’s Kamlesh Kumar, set against panoramic sunrise views of the Dubai skyline.
A major highlight was a special edition of AURA’s “Lunch in the Sky,” titled A Taste of Chiva-Som. The three-course meal was created by Chef Touch Vongsatitsart of Chiva-Som Hua Hin and Chef Craig Best of AURA. The menu featured dishes such as grilled prawns with pomelo salad and Khao Soi Kai chicken curry, paired with alcohol-free wellness drinks.
Insights and engagement
Chiva-Som’s Win Rojanastien met with media representatives and guests during the event, reflecting on the brand’s 30-year journey in wellness.
“It was a true pleasure to meet some of the region’s most respected media here in Dubai. I deeply appreciate the opportunity to exchange ideas, learn from their perspectives, and see how Chiva-Som’s wellness philosophy connects with people in the UAE and beyond,” Rojanastien said.
Dean Stuart Jarvis, Director of Operations at AURA Skypool, commented: “At AURA, wellness is more than just a trend — it’s a foundational pillar of our brand. Partnering with Chiva-Som for their 30th anniversary was a natural extension of our commitment to mindful, elevated living.”
The event reinforced Dubai’s appeal as a destination for wellness tourism, offering immersive experiences that align with the UAE’s growing focus on healthy living and balanced lifestyles.
tanvir@dubainewsweek.com
